Senior Digital Marketing Growth Lead

Businesslist; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Structured training

Mentorship

Career progression

Job summary

Businesslist is seeking a Digital Marketing Manager to scale the brand’s digital presence and drive measurable growth. You will lead lead generation, optimise websites, and manage campaigns across Google Ads, LinkedIn, Meta and more.

The role requires a data-driven marketer with 6+ years of experience in digital marketing, strong CRO and analytics skills, and a track record in financial services or regulated industries is preferred.

Qualifications

• 6+ years of experience in digital marketing
• Experience across SEO, SEM, paid social, website management and analytics
• Strong understanding of customer acquisition funnels and CRO
• Experience managing campaigns on Google Ads, LinkedIn, Meta and other platforms
• Data-driven mindset with proficiency in analytics and reporting tools
• Experience in financial services/fintech/B2B or regulated industries preferred

Responsibilities

• Drive lead generation and customer acquisition through SEO, SEM, paid media and social channels.
• Manage and optimise the company website to improve traffic, engagement and conversions.
• Build and enhance the brand’s digital presence across owned and paid platforms.
• Track, analyse and report on campaign performance, customer behaviour and marketing ROI.
• Collaborate with internal stakeholders to align marketing with growth objectives.
• Identify opportunities to improve the customer journey and conversion funnel through data-driven insights.

Skills

Lead generation

SEO

SEM

Paid media

Social channels

Website management

Digital analytics

CRO

Performance marketing

Google Ads

LinkedIn

Meta

Google Analytics

Google Tag Manager

Tools

Google Tag Manager

Job description

Businesslist is seeking a Digital Marketing Manager to scale the brand’s digital presence and drive measurable growth. You will lead lead generation, optimise websites, and manage campaigns across Google Ads, LinkedIn, Meta and more.

The role requires a data-driven marketer with 6+ years of experience in digital marketing, strong CRO and analytics skills, and a track record in financial services or regulated industries is preferred.