Senior Manager, Digital Marketing (B2B Financial Consultancy)

Michael Page; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Structured training and mentorship

Clear career progression opportunities

Job summary

Michael Page is recruiting a Digital Marketing Manager in Kuala Lumpur to scale the brand's digital presence and drive measurable business growth through strategic digital marketing initiatives.

The role focuses on lead generation, conversion optimisation, and performance marketing across SEO, SEM, paid social, and website management, reporting on ROI and collaborating with stakeholders to support growth.

Qualifications

• 6+ years of experience in digital marketing with a focus on lead generation and conversion.
• Proven hands-on expertise across SEO, SEM, paid social, website management, and digital analytics.
• Strong understanding of customer acquisition funnels, CRO, and performance marketing.

Responsibilities

• Drive lead generation and customer acquisition through SEO, SEM, paid media, and social channels.
• Manage and optimise the company website to improve traffic, engagement, and conversion rates.
• Build and enhance the brand's digital presence across owned and paid platforms.
• Track, analyze, and report on campaign performance, customer behavior, and marketing ROI.
• Collaborate with internal stakeholders to align marketing initiatives with business growth objectives.
• Identify opportunities to improve the customer journey and conversion funnel through data-driven insights.

Skills

Lead generation

Conversion optimization

SEO

SEM

Paid social

Website analytics

Tools

Google Analytics

Google Tag Manager

Campaign reporting tools

Job description

• Build and scale the digital team, owning strategy and execution.
• Leverage B2B financial marketing expertise to drive growth.

About Our Client

Our client is a reputable financial services organisation undergoing an exciting phase of digital growth and transformation. They are seeking a commercially minded digital marketing leader to establish and scale the marketing function, drive demand generation initiatives, and support long-term business expansion.

Job Description

As a Digital Marketing Manager, you will be responsible for scaling the brand's digital presence and driving measurable business growth through effective digital marketing strategies. Also, you will:

• Drive lead generation and customer acquisition through SEO, SEM, paid media, and social channels.
• Manage and optimise the company website to improve traffic, engagement, and conversion rates.
• Build and enhance the brand's digital presence across owned and paid platforms.
• Track, analyze, and report on campaign performance, customer behavior, and marketing ROI.
• Collaborate with internal stakeholders to align marketing initiatives with business growth objectives.
• Identify opportunities to improve the customer journey and conversion funnel through data-driven insights.

The Successful Applicant

As a successful applicant, you should come with at least 6 years of experience in digital marketing, with a strong focus on lead generation and conversion.

• Proven hands-on experience across SEO, SEM, paid social, website management, and digital analytics.
• Strong understanding of customer acquisition funnels, conversion rate optimisation (CRO), and performance marketing.
• Experience managing digital campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Data-driven mindset with proficiency in Google Analytics, Google Tag Manager, and campaign reporting tools.
• Prior experience in financial services, fintech, B2B, or other regulated industries is highly preferred

What's On Offer

• Join a market leader in a high-growth niche with strong expansion plans.
• Access structured training, mentorship, and clear career progression opportunities.

Quote job ref: JN-112026-7141022