Senior Key Account Manager

Coca-Cola Beverages Singapore, Malaysia & Brunei; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

The Coca-Cola Beverages Singapore, Malaysia & Brunei unit is seeking a Group Customer Development Manager to lead the Super/Hyper/Discounter Channel, build channel strategies, and drive sales and profitability. You will manage a team of Key Account Managers, foster strategic partnerships with major retailers, and oversee budgets, investments, and category initiatives.

Ideal candidates bring a Bachelor's degree in marketing or related fields, 10+ years in FMCG with 5+ years in leadership, and

Qualifications

• Bachelor degree in Marketing, Business Administration, Management or related discipline.
• 10+ years in FMCG with 5+ years leading high-performing teams.
• Experience in Key Account Management with modern trade customers.
• Strong leadership and people development skills.
• Excellent negotiation, planning, and account management abilities.

Responsibilities

• Develop and execute channel strategy aligned with company growth objectives.
• Lead customer business planning, JBP, and top-to-top reviews.
• Drive sales, market share, distribution, service level, profitability, and AR targets across SMH accounts.
• Coach and develop a team of Key Account Managers to improve capability and performance.
• Build strategic relationships with retailers, trade leaders, and industry stakeholders.
• Manage DME investments and promotional spending within budgets.
• Lead category management initiatives and strategic customer projects.

Skills

Channel Strategy

Team Leadership

Key Account Management

Negotiation

Business Planning

Stakeholder Engagement

Education

Bachelor's Degree

Job description

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Department: Modern Trade

Reports to: Head of Customer Development, SMH

What You’ll Do

The Group Customer Development Manager is responsible for leading the Super/Hyper/ Discounter Channel business by developing channel strategies, driving customer business plans, and delivering sales and profitability objectives. The role manages a team of Key Account Managers, develops strategic customer partnerships, and ensures achievement of sales, market share, distribution, service level, and financial targets.

• Develop and execute channel strategy aligned with overall company growth objectives.
• Lead customer business planning, Joint Business Planning (JBP), and top-to-top customer reviews.
• Drive achievement of sales, market share, distribution, service level, profitability, and AR targets across SMH accounts.
• Manage and coach a team of Key Account Managers to develop capability and performance.
• Build strategic relationships with key retailers, trade leaders, and industry stakeholders.
• Manage DME investment and promotional spending within approved budgets.
• Lead category management initiatives and strategic customer projects.

What You Bring

• Bachelor Degree in Marketing, Business Administration, Management or any related discipline.
• Minimum 10 years of FMCG experience with 5 years managing high performing team.
• Experience in Key Account Management with modern trade customers.
• Good team leadership and people development experience.
• Excellent in customer negotiation, business planning, and account management experience.