Key Account Manager

Coca-Cola Beverages Singapore, Malaysia & Brunei; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Coca-Cola Beverages Singapore, Malaysia & Brunei is seeking an experienced Modern Trade Manager to build and lead strategic partnerships with major retailers across Malaysia and neighboring markets.

You will steer business planning, promotions, and JBP with accounts while driving sales, profitability, and distribution. Strong analytical and leadership skills are essential for success in a fast-paced, cross-functional environment.

Qualifications

• Minimum 5 years of experience with key accounts in modern trade within FMCG.
• Strong analytical ability and data-driven decision making.
• Excellent communication across multiple levels and teams.
• Ability to manage multiple tasks with proactive planning.

Responsibilities

• Develops and manages strategic partnerships with key customers and internal stakeholders to deliver sustainable growth.
• Leads customer business planning by analyzing market trends, shopper insights, and performance.
• Drives Joint Business Planning (JBP) with accounts including promotions and sustainability.
• Delivers sales, market share, profitability, distribution, and service targets.
• Manages trade investment and account profitability through planning and negotiation.
• Oversees day-to-day account management and execution across fast-paced retail environments.
• Collaborates cross-functionally to ensure timely execution and alignment.
• Tracks performance and campaigns, deriving insights for improvement.
• Coordinates business reviews and strategic alignment sessions with stakeholders.

Skills

Analytical skills

Independence

Communication

Teamwork

FMCG market knowledge

Project management

Job description

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Department: Modern Trade Management

Reports to: Group Customer Development Manager

What You'll Do

• Develops and manages strategic partnerships with key customers and internal stakeholders to deliver sustainable business growth and long-term value creation.
• Leads customer business planning by identifying growth opportunities through analysis of market trends, shopper insights, customer performance, and competitive activities.
• Drives Joint Business Planning (JBP) with assigned accounts, including commercial, promotional, distribution, and sustainability initiatives to achieve agreed business objectives.
• Delivers sales, market share, profitability, distribution, trade return, collection, and service level targets across assigned accounts.
• Manages trade investment and account profitability through effective commercial planning, negotiation, and resource optimization.
• Oversees day-to-day account management and operational execution across fast-paced retail and multi-store environments, ensuring high execution standards.
• Collaborates cross-functionally to ensure timely execution, stock availability, promotional readiness, and operational alignment.
• Tracks business performance and campaign effectiveness, driving continuous improvement through actionable insights and post-evaluation learnings.
• Coordinates business reviews, customer engagements, and strategic alignment sessions with key stakeholders.

What We're Looking For

• Ideally, candidate with 5 years and above of experience working with key accounts in modern trade for FMCG companies (Supermarket, Hypermarket, Minimarket, Convenience, Petrol, eCommerce etc.)
• Strong analytical skills are a must.
• Ability to work independently and take the initiative.
• Great communication and people skills for engaging with both internal teams and external partners. Ability to multiple tasks and being a good team player.
• Good grasp of the local FMCG market, including shopper and consumer trends.
• Able to work well with people at all levels.
• Skillful in identifying business needs, opportunities, and risks.
• Capable of developing and implementing effective strategies and plans.
• Experience managing consumer and trade promotions, from planning to execution and evaluation.
• Excellent communication skills to collaborate across different departments.
• Strong project management abilities with a focus on follow-through.
• Leadership skills and experience in managing people is a plus.