Senior Growth Platforms & AI Decisioning Lead

Gen Digital Inc.; Kuala Lumpur; On-site; MYR 240,000 - 420,000; Full time

Job summary

Gen Digital Inc. seeks a Principal, Growth Platforms & Decisioning to lead AI-powered growth programs and decisioning capabilities across lifecycle and product experiences. You will shape the platform strategy and partner across Product, Analytics, and Data teams to deliver scalable, personalized experiences.

You will work with modern martech tools to turn growth ideas into repeatable capabilities, driving incremental value and operating efficiency in a fast-moving fintech environment.

Qualifications

• 7+ years of professional experience across growth, martech, analytics, or related fields.
• Proven ability to lead cross-functional initiatives from strategy to measurable outcomes.
• Strong knowledge of experimentation, A/B testing, and attribution.
• Ability to translate data into clear priorities and actions.
• Experience with marketing automation and growth platforms; knowledge of Hightouch, Iterable, Braze is a plus.
• Comfort with AI-powered systems and automated workflows.
• Excellent cross-functional leadership and communication skills.
• Experience in fintech, marketplaces, consumer technology, or fast-moving digital business is a plus.

Responsibilities

• Own strategy, roadmap, and performance of AI decisioning and growth programs across lifecycle, in-product experiences, and growth channels.
• Define objectives, audiences, eligibility, routing logic, frequency controls, guardrails, success metrics, and experimentation frameworks.
• Develop a deep understanding of customer signals, data, models, and systems powering growth programs; use AI analytics to uncover opportunities and improve decisions.
• Partner with Product, Lifecycle, Analytics, Data Science, and Data Engineering to translate opportunities into scalable capabilities.
• Shape and evolve growth technology ecosystem (Hightouch, Iterable, Snowflake, Delphina) and turn ideas into reusable capabilities.

Skills

Growth

Martech

Experimentation

Decisioning

Analytics

CRM

Cross-functional leadership

Tools

Hightouch

Iterable

Snowflake

Delphina

Braze

Job description

Gen Digital Inc. seeks a Principal, Growth Platforms & Decisioning to lead AI-powered growth programs and decisioning capabilities across lifecycle and product experiences. You will shape the platform strategy and partner across Product, Analytics, and Data teams to deliver scalable, personalized experiences.

You will work with modern martech tools to turn growth ideas into repeatable capabilities, driving incremental value and operating efficiency in a fast-moving fintech environment.