Principal, Growth Platforms & Decisioning

Gen Digital Inc.; Kuala Lumpur; On-site; MYR 240,000 - 420,000; Full time

Job summary

Gen Digital Inc. seeks a Principal, Growth Platforms & Decisioning to lead AI-powered growth programs and decisioning capabilities across lifecycle and product experiences. You will shape the platform strategy and partner across Product, Analytics, and Data teams to deliver scalable, personalized experiences.

You will work with modern martech tools to turn growth ideas into repeatable capabilities, driving incremental value and operating efficiency in a fast-moving fintech environment.

Qualifications

• 7+ years of professional experience across growth, martech, analytics, or related fields.
• Proven ability to lead cross-functional initiatives from strategy to measurable outcomes.
• Strong knowledge of experimentation, A/B testing, and attribution.
• Ability to translate data into clear priorities and actions.
• Experience with marketing automation and growth platforms; knowledge of Hightouch, Iterable, Braze is a plus.
• Comfort with AI-powered systems and automated workflows.
• Excellent cross-functional leadership and communication skills.
• Experience in fintech, marketplaces, consumer technology, or fast-moving digital business is a plus.

Responsibilities

• Own strategy, roadmap, and performance of AI decisioning and growth programs across lifecycle, in-product experiences, and growth channels.
• Define objectives, audiences, eligibility, routing logic, frequency controls, guardrails, success metrics, and experimentation frameworks.
• Develop a deep understanding of customer signals, data, models, and systems powering growth programs; use AI analytics to uncover opportunities and improve decisions.
• Partner with Product, Lifecycle, Analytics, Data Science, and Data Engineering to translate opportunities into scalable capabilities.
• Shape and evolve growth technology ecosystem (Hightouch, Iterable, Snowflake, Delphina) and turn ideas into reusable capabilities.

Skills

Growth

Martech

Experimentation

Decisioning

Analytics

CRM

Cross-functional leadership

Tools

Hightouch

Iterable

Snowflake

Delphina

Braze

Job description

About Gen

MoneyLion is on a mission to give everyone the power to make their best financial decisions. Our Analytics & Decisioning team helps bring that mission to life by combining data, technology, experimentation, and AI-powered decisioning to drive smarter growth and create more relevant experiences.

We are looking for a Principal, Growth Platforms & Decisioning to join our team, reporting directly to the Head of Martech & AI Decisioning. This role will help lead the growth strategies, platforms, and AI decisioning capabilities that determine how MoneyLion engages customers across lifecycle and in-product experiences.

You’ll own high-impact growth and decisioning programs from strategy through scale - deciding where AI and automation can create incremental value, setting the objectives and guardrails for our agents, defining how success is measured, and turning what we learn into better decisions about who we engage, when, where, and with what experience.

You’ll also help shape the platforms and capabilities that make this possible at scale. Working across Hightouch, Iterable, Snowflake, Delphina, and other parts of our modern data and martech stack, you’ll define how these systems work together and turn new growth ideas into reusable capabilities. You’ll help create increasingly dynamic and personalized experiences across lifecycle, in-product, and other digital touchpoints.

This is a senior individual contributor role with broad ownership and decision-making authority. You’ll have the autonomy to identify opportunities, set strategy and priorities.

Key Responsibilities

• Own the strategy, roadmap, and business performance of AI decisioning and growth programs, identifying where AI, automation, experimentation, and personalization can create incremental growth, revenue, customer value, or operating efficiency across lifecycle, in-product, and other digital experiences.

• Define how our AI decisioning systems operate, including their objectives, audiences, eligibility and routing logic, frequency controls, guardrails, success metrics, and the experimentation and measurement frameworks used to evaluate true incremental impact.

• Develop a deep understanding of the customer signals, data, models, and systems that power our growth programs, using AI-powered tools and analytics to uncover opportunities, diagnose performance, and make faster, better decisions.

• Partner closely with Product, Lifecycle, Analytics, Data Science, and Data Engineering to translate growth opportunities into scalable strategies, capabilities, and experiences.

• Shape and evolve our growth technology ecosystem, including how Hightouch, Iterable, Snowflake, Delphina, and related tools work together, and turn new growth ideas and recurring business needs into reusable capabilities.
  

What You’ll Need to Be Successful

• 7+ years of professional experience, with demonstrated experience across growth, product, martech, experimentation, decisioning, marketing analytics, CRM, or related disciplines.

• A strong track record of owning complex, cross-functional initiatives from ambiguous problems through strategy, execution, and measurable business outcomes.

• Strong knowledge of experimentation and measurement, including A/B testing, holdouts, incrementality, attribution, and using results to make business and investment decisions.

• Strong analytical and technical judgment, with the ability to understand how customer data, models, systems, and business processes connect and translate that understanding into clear priorities and actions.

• Experience working with marketing automation, decisioning, experimentation, customer data, or growth platforms. Experience with platforms such as Hightouch, Iterable, Braze, or similar technologies is a plus.

• Comfort working with AI-powered systems, automated workflows, and emerging technologies, with the ability to quickly understand where new capabilities can create meaningful business value.

• Strong cross-functional leadership and communication skills, including the ability to work effectively with both technical and non-technical teams and make complex concepts clear and actionable.

• A high degree of ownership and autonomy - you create clarity in ambiguous environments, set priorities, make sound tradeoffs, remove blockers, and see work through from idea to measurable result.

• Experience in fintech, marketplaces, consumer technology, subscriptions, or another fast-moving digital business is a plus.

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.