Senior Google Ads & YouTube Scale Specialist

ScaleJet | eCommerce Recruitment agency; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

Folqs is a fast-growing US-based DTC supplement brand seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube.

You will collaborate with the marketing team to test angles, optimize funnels, and drive profitable ad spend. You will focus on YouTube as a critical secondary scaling engine, leveraging data-driven insights and high-scale campaigns.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.

Responsibilities

• Architect, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns using VSLs for cold traffic, optimizing structure, placements, and attribution.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, multi-touch).
• Collaborate with copywriters and video editors on ad copy, VSL concepts, hooks, and landing page messaging.
• Conduct systematic A/B tests across keywords, bidding, ad copy, video angles, and landing page flows; monitor CAC and ROAS.

Skills

Media buying

Google Ads

YouTube Ads

Data analysis

AI tools

Tools

Google Merchant Center

GA4

GTM

Attribution tools

Job description

Folqs is a fast-growing US-based DTC supplement brand seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube.

You will collaborate with the marketing team to test angles, optimize funnels, and drive profitable ad spend. You will focus on YouTube as a critical secondary scaling engine, leveraging data-driven insights and high-scale campaigns.