Google Ads Growth Architect — YouTube & Performance Max

Scale Jet; Kuala Lumpur; On-site; MYR 100,000 - 180,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will partner with marketing to test angles, optimize funnels, and drive profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, and landing page optimization, backed by data-driven decision making and creative collaboration.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Deep expertise with Performance Max, Shopping, keyword strategy, and Merchant Center feeds.
• Strong YouTube Ads capability with cold traffic using long-form video creatives.
• Knowledge of VSLs, landing pages, quiz funnels, and direct-to-checkout flows.
• Daily use of AI tools for research, ideation, and rapid workflow execution with strong data analysis.

Responsibilities

• Architect, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns with cold traffic and VSLs, optimizing structure and attribution.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4).
• Collaborate with copywriters and video editors on ad copy, hooks, and landing page messaging.
• Test and analyze campaigns with A/B tests; monitor CAC, ROAS, and spend efficiency daily.

Skills

Media buying

Google Ads

eCommerce

YouTube Ads

Funnel/DR

Data analysis

English proficiency

Job description

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will partner with marketing to test angles, optimize funnels, and drive profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, and landing page optimization, backed by data-driven decision making and creative collaboration.