Assistant Manager - Media Planning

Hong Leong Bank; Malaysia; Vor Ort; MYR 90.000 - 130.000; Vollzeit

Zusammenfassung

Hong Leong Bank is seeking a marketing professional to drive media campaigns across multiple business units, including consumer, business, wealth, and Islamic banking. The role focuses on planning, channel optimization, and cross-functional collaboration with agencies.

The ideal candidate will analyse campaign metrics, recommend cost-efficient channels, and help deliver measurable media outcomes aligned with business goals. Experience with EDM platforms and analytics is preferred.

Qualifikationen

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• Strong foundation in marketing principles and digital channels.
• Experience with media planning and campaign optimization.

Aufgaben

• Support campaign planning across consumer, business, wealth, and Islamic banking segments.
• Analyse campaign data to optimise media spend and drive growth.
• Manage agency/partners to maximise ROI and ensure timely campaign delivery.

Kenntnisse

Campaign planning

Media strategy

Digital marketing

Analytics

Ausbildung

Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Adobe Analytics

Mailchimp / Email tools

Jobbeschreibung

Job Responsibilities

• Functional (job responsibilities) Support the business - including consumer (PFS), business (BCB/SME), wealth (RWM) and HLB Islamic - with campaign planning by proposing optimal channels and touchpoints that drive desired campaign results. Provide insights on best practices between creative formats and media approach to obtain desired outcomes according to campaign/business objectives. Conduct analysis using campaign data and insights to make strategic decisions for campaign optimisation to improve media spend efficiencies to drive media metrics, conversion targets, and brand growth. Implement and maintain necessary campaign tracking and attribution tools including any ad-tech setup for campaign optimisation and measurement. Support in campaign execution, acting as liaison between internal stakeholders and media agency / media owners to ensure smooth campaign deployment Channel management for the bank’s EDM platform to ensure smooth delivery of direct marketing campaigns within best practice.
• Managerial (team/group responsibilities) Manage agency and media partners for coordination of campaigns and to maximise ROI on any media packages/investment.
• Organizational (organizational responsibilities) Conduct periodic media reviews with the agency and relevant stakeholders to ensure initiatives are on track to meet business goals.

Education & Qualification

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent.

Experience

• Knowledge of a broad spectrum of media inventory and platforms to be able to recommend a robust media strategy
• Proficient in digital media/marketing approaches to drive optimisation goals
• Able to think strategically to create media proposals that deliver communications via impactful and cost-efficient channels
• Able to analyse campaign metrics and provide recommendations to improve campaign performance
• Familiar with media best practices, content formats, and business tools
• Familiar with EDM platforms and best practices

Special Skills

• Able to work with Google Ads Manager, Facebook Ads Manager, or equivalent digital marketing campaign dashboards.
• Able to use Google Analytics, Adobe Analytics, or equivalent web analytics tools to extract data and create report.
• Familiar with campaign tagging methodologies (e.g. pixel tagging, conversion tagging, etc.)
• Familiar with email delivery tools such as Mailchimp, Vertical Response, etc.
• Digital marketing certifications are an added plus

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation. Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.