Next-Generation Product Manager

Hong Leong Bank; Malaysia; On-site; MYR 180,000 - 260,000; Full time

Job summary

Hong Leong Bank in Malaysia is seeking a Next-Generation Product Manager to shape digital product strategy and lead end-to-end lifecycle from ideation to launch.

You will translate customer insights into scalable features, drive agile delivery with cross-functional teams, and rely on data analytics to optimize adoption, revenue, and customer value.

This role requires 6–8 years of experience and a proven ability to influence stakeholders in a fast-paced, regulated financial environment.

Qualifications

• 6–8 years of relevant product management experience in digital financial products.
• Proven ability to analyze data, conduct market research and translate insights into product decisions.
• Strong communication, presentation, and stakeholder persuasion skills.

Responsibilities

• Develop and refine product strategy and vision aligned with bank goals.
• Conduct market research and gather requirements from stakeholders.
• Oversee end-to-end agile product development and lifecycle management.
• Monitor product performance using adoption, revenue, and user satisfaction metrics.
• Collaborate with engineering, design, compliance, marketing to deliver features.

Skills

Product strategy

Market research

Agile methodologies

Data analysis

FinTech technologies

Cross-functional collaboration

Communication

Product analytics tools

Tools

Amplitude

Mixpanel

Job description

If you are looking to excel and make a difference, take a closer look at us Functional (job responsibilities) The responsibilities of a Next-Generation Product Manager are deeply rooted in digital innovation, customer-centricity, and agile execution:

Product Strategy & Vision:

Develop and refine the overall product strategy and vision for specific products or features, ensuring alignment with the value center's objectives and the bank's broader strategic goals and market trends. Prioritize product features and initiatives based on a profound understanding of user needs, market opportunities, the competitive landscape, and business goals. Eager to leverage product expertise across various offerings, not limited to assigned products.

Customer Needs & Market Research:

Conduct comprehensive market research and analyze industry trends to identify new product opportunities and potential disruptions. Gather and prioritize product requirements from diverse stakeholders, including customers, internal business units, and regulatory bodies. Proactively seek and integrate customer feedback through methods such as user interviews, surveys, and usability testing to ensure consistent delivery of end-user value.

Agile Product Development & Lifecycle Management:

Oversee the entire product lifecycle, from ideation and planning through development, rigorous testing, launch, and continuous iteration. Collaborate closely with cross-functional teams (engineering, design, compliance, marketing) to define product roadmaps and specifications, ensuring effective execution. Apply agile methodologies (Scrum, Kanban) and design thinking frameworks to rapidly prototype, test, and deliver high-impact solutions.

Data-Driven Decision Making & Performance Monitoring:

Analyze product performance metrics, including adoption rates, revenue contribution, usage frequency, and customer satisfaction scores, along with user feedback, to identify areas for improvement and optimization. Leverage predictive analytics and big data to inform feature prioritization and user retention strategies, transitioning from intuition-based to data-driven decisions.

Innovation & Experimentation:

Stay abreast of emerging technologies (blockchain, artificial intelligence, cloud computing) to identify opportunities for product innovation and market disruption. Foster a culture of experimentation, utilizing methods like A/B testing, user interviews, and usability testing to generate hypotheses and gain actionable insights.

Risk & Compliance:

Ensure that products comply with relevant financial regulations, data privacy laws, and security standards throughout both the development and operational phases.

Cross-Functional Collaboration:

Act as the primary liaison between business stakeholders, engineering, design, marketing, and compliance teams. Facilitate communication, resolve conflicts, and ensure alignment across all functions. Adaptable and willing to undertake diverse tasks as assigned.

Experience Minimum:

6-8 years of relevant experience. Successfully launched and scaled diverse digital financial products (e.g., lending, BNPL, Insurtech, mobile wallets, payments).

Special Skills:

Ability to analyze complex data, understand market dynamics, and apply business insights to design scalable, sustainable, and customer-centric products. Excellent communication, presentation, and persuasion skills necessary to articulate product vision and gain stakeholder buy-in across the organization. Drove product decisions through extensive market research, user feedback, and data analysis. Applied product design principles, Agile frameworks (Scrum, Kanban), and customer experience optimization. Collaborated effectively with engineering, design, marketing, and compliance teams. Leveraged emerging FinTech technologies (AI, ML, blockchain, cloud) in product development. Utilized product analytics tools like Amplitude or Mixpanel for behavioral insights.

Key Competencies:

• Strategic Product Development: Aligning product plans with business goals and market opportunities.
• Agile Team Leadership: Guiding product teams through agile processes and promoting teamwork.
• Financial Product Management: Making financial decisions for product pricing, investment, and feature prioritization.
• Data-Driven Product Optimization: Using data to improve user experience and track product success.
• Organizational Adaptation: Helping teams adjust to new structures and processes.
• Customer-Centric Product Design: Using customer insights to create effective product features and user experiences.
• Holistic Business Judgment: Balancing customer value, technical possibilities, strategy, and market trends for optimal decisions.
• Technical Translation: Bridging the gap between business needs and technical development.
• Intuitive Design: Creating user-friendly and engaging product interfaces.
• Agile Product Execution: Managing product backlogs, sprints, and continuous improvements.
• Collaborative Effectiveness: Working well with others, resolving conflicts, and performing consistently in a changing environment.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our Digital at the Core ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank (HLB) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.