Senior Executive, Social Media

BE INTERNATIONAL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

BE International Marketing SDN. BHD. is seeking a Social Media Specialist to bring our brands to life online. You will craft engaging content, educate Preferred Customers and drive conversions across Facebook, Instagram and TikTok.

With 3–5 years of experience in social media or content marketing, you will track performance, optimize campaigns and collaborate with stakeholders to streamline the path from discovery to purchase. Based in Bukit Jalil, Kuala Lumpur.

Qualifications

• 3–5 years of experience in social media, digital marketing or content marketing.
• Write copy that grabs attention and gets people to act.
• Know Facebook, Instagram and TikTok inside out, including how their algorithms decide what gets seen.
• Can handle basic design and video editing tools to create or adjust content yourself.
• Understand how digital marketing, social media and content marketing work together.
• Have strong commercial and analytical skills, and can turn data, market insights and campaign results into business decisions.
• Bonus: experience in direct selling, wellness or FMCG.

Responsibilities

• Own social content for all our product portfolio.
• Build social content strategies around product launches and business priorities.
• Turn product features and differentiators into clear, engaging messages for consumers.
• Create content around IBO stories, achievements, events and business education.
• Educate Preferred Customers how to use our products and fit them into their lifestyles.
• Find opportunities to drive repeat purchases and brand loyalty.
• Track reach, engagement, GA4 traffic and conversions.
• Share weekly and monthly reports with clear, actionable recommendations.
• Prepare regular brand performance reviews and optimisation plans.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Video editing

GA4 insights

Campaign reporting

Tools

Basic design tools

Job description

Make People Stop Scrolling, Then Start Buying

Great products deserve great stories. At BE International, social media is where customers discover our brands, learn how to use them and decide to buy. It is also where future business partners first see what’s possible with us.

We’re looking for a Social Media specialist to bring our brands to life online. You’ll turn product features into content people want to watch, build trust with our Preferred Customers, and share our IBOs’ success stories to inspire the next generation of business owners.

What You’ll Be Doing

Strategy & Content That Connects

Own social content for all our product portfolio.

Build social content strategies around product launches and business priorities.

Turn product features and differentiators into clear, engaging messages for consumers.

Create content around IBO stories, achievements, events and business education.

Make sure all claims and visuals meet regulatory guidelines.

Engagement That Converts

Educate Preferred Customers how to use our products and fit them into their lifestyles.

Find opportunities to drive repeat purchases and brand loyalty.

Work with stakeholders to make the path from discovery to purchase smoother.

Analytics That Drive Action

Track reach, engagement, GA4 traffic and conversions.

Share weekly and monthly reports with clear, actionable recommendations.

Prepare regular brand performance reviews and optimisation plans.

Have 3–5 years of experience in social media, digital marketing or content marketing.

Write copy that grabs attention and gets people to act.

Know Facebook, Instagram and TikTok inside out, including how their algorithms decide what gets seen.

Can handle basic design and video editing tools to create or adjust content yourself.

Understand how digital marketing, social media and content marketing work together.

Have strong commercial and analytical skills, and can turn data, market insights and campaign results into business decisions.

Bonus: experience in direct selling, wellness, beauty or FMCG.

Work location: Bukit Jalil (Nearby Pavilion Bukit Jalil)

Working days and hours: Monday to Friday ( 10am - 7pm)

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life‑changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life‑changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.