Assistant Manager, Product Management

BE INTERNATIONAL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

BE International Marketing Sdn. Bhd. is seeking a Product Innovation lead to own the product journey from market insights to launch across five markets, reporting to the Head, Product Innovation.

You will research market dynamics, define product direction and guide development from concept to commercialisation, working with cross-functional teams to ensure market needs drive every product decision. You will grow the portfolio with regular performance reviews, collaborate with Marketing, Supply

Qualifications

• Bachelor’s Degree in Nutrition, Food Science, Food Technology or a related discipline.
• At least 5 years in Product Development and/or Product Management within Consumer Health, Traditional Medicines & Health Supplements (TMHS), Food & Beverage or FMCG.
• At least 1 year in a managerial role, including leading and developing a Product Development team.
• A proven track record of taking innovative products from concept to commercialisation.
• Strong knowledge of formulation science, ingredient functionality, product development processes and portfolio management.
• Strong project management, stakeholder management and people development skills.

Responsibilities

• Spot opportunities: Lead market, consumer and competitor research for your assigned categories and turn insights into clear product recommendations.
• Define the product: Own Product Requirements for new products, enhancements and optimisation projects grounded in market needs.
• Drive development: Guide products through development from concept to launch with stage-gate reviews and cross-functional collaboration.
• Grow the portfolio: Monitor product performance across 5 markets and recommend improvements, repositioning, relaunches or expansions.
• Make every launch count: Lead post-launch reviews, collect feedback from Leaders, Marketing and Customer Service, and ensure action items are carried out.
• Work across teams: Be the voice of Product Management in cross-functional projects with Product Development, Marketing, Supply Chain and others.
• Lead and inspire: Guide Senior Executives and Executives; review research, lifecycle analysis and Product Requirement documents to foster growth.
• Build better ways of working: Improve Product Management processes, tools and templates; strengthen SOPs and portfolio review practices.
• Support strategic priorities: Collaborate with Head, Product Innovation on strategic initiatives and priorities.

Skills

Project management

Stakeholder management

People development

Education

Bachelor’s Degree in Nutrition, Food Science, Food Technology or a related discipline

Job description

Shape products across 5 markets. Lead from insight to launch.

Great products don’t happen by chance. They start with someone who spots the opportunity, builds the case, and rallies the team to make it real.

That someone could be you.

Join our Product Innovation team and own the product journey from start to finish. You’ll dig into market insights, set product direction, and see your ideas reach customers across 5 countries. You’ll report directly to the Head, Product Innovation.

WHAT YOU’LL DO

Spot opportunities: Lead market, consumer and competitor research for your assigned categories. You’ll look at market size, growth, consumer behaviour, pricing, positioning, claims and channels to find where we can win. Then you’ll turn those insights into clear product recommendations.

Define the product: Own the Product Requirements for new products, enhancements and optimisation projects. You’ll review and challenge product proposals so that every product is grounded in real market needs and supports our business strategy.

Drive development: Guide products through each stage of development, from concept to launch. You’ll take part in stage-gate reviews and work closely with Product Development so that what the market needs is what actually gets built.

Grow the portfolio: Monitor how our products perform across all 5 markets throughout their lifecycle. You’ll run regular portfolio reviews and recommend to Management which products to improve, reposition, relaunch, expand into new markets, or phase out.

Make every launch count: Lead post-launch reviews to measure products against their goals. You’ll gather feedback from Leaders, Marketing, Customer Service and Quality Control, recommend fixes and improvements, and make sure agreed actions are carried through.

Work across teams : Be the voice of Product Management in cross-functional projects. You’ll partner with Product Development, Marketing, Supply Chain and other teams to bring product plans to life.

Lead and inspire: Guide a team of Senior Executives and Executives. You’ll review their research, lifecycle analysis and Product Requirement documents, and give feedback that helps them grow.

Build better ways of working : Find ways to improve our Product Management processes, tools and templates. You’ll help strengthen our SOPs, RACI, stage-gate and portfolio review processes.

Support strategic priorities: Work alongside the Head, Product Innovation on strategic projects and other management initiatives.

YOU’LL THRIVE HERE IF YOU HAVE

Bachelor’s Degree in Nutrition, Food Science, Food Technology or a related discipline.

At least 5 years in Product Development and/or Product Management within Consumer Health, Traditional Medicines & Health Supplements (TMHS), Food & Beverage or FMCG.

At least 1 year in a managerial role, including leading and developing a Product Development team.

A proven track record of taking innovative products from concept to commercialisation.

Strong knowledge of formulation science, ingredient functionality, product development processes and portfolio management.

Strong project management, stakeholder management and people development skills.

WHY YOU’LL LOVE IT HERE

Regional exposure across 5 markets.

Real ownership and a direct line to senior leadership.

Work location: Bukit Jalil (nearby Pavilion Bukit Jalil)

Working days and hours: Monday to Friday (9am to 6pm)

Advertising, Marketing & Communications Services 101-1,000 employees

BE International is a leading direct selling company based in Malaysia, marking a strong presence in Singapore, Brunei, Hong Kong & Indonesia. Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life‑changing experience, touching lives & igniting transformations tht resonate deeply. Driven by our vision, create wellness in everyway possible, we are committed to push boundaries through innovation & sustainability. Over the years, we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.