Brand Executive

Cause Effect Digital; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Cause Effect Digital is seeking a Brand Executive in Malaysia to lead storytelling and organic brand building across its portfolio. You will own the voice of the leadership team, develop content calendars, and drive branding initiatives with a long-term focus.

Collaborate with designers and writers to maintain brand consistency, stay ahead of digital trends, and grow engagement across LinkedIn, Instagram, and other platforms.

Qualifications

• Proficient in both written and spoken English and Bahasa Malaysia.
• Experience in copywriting, social media management, personal branding, or digital marketing.
• Strong understanding of social media algorithms across platforms.
• Ability to execute branding strategies in different industries.
• High level of professionalism and discretion.
• Enjoy thinking deeply about branding.

Responsibilities

• Develop and manage a comprehensive content calendar for leadership and corporate entities across social platforms.
• Oversee copywriting and collaborate with designers for creative solutions.
• Capture the unique voice of leaders to draft thought-leadership posts.
• Engage with followers in a professional, authentic manner.
• Stay ahead of digital trends to identify growth opportunities.

Skills

Copywriting

Social media management

Personal branding

Digital marketing

Brand strategy

Content calendar planning

Tools

Canva

CapCut

Job description

Do you have a passion for digital marketing with a focus on storytelling and organic brand building?

We are looking for a creative, strategic, and highly organised Brand Executive to join our team. This is not your usual digital marketing position - it's a crucial role within the company where you'll be the voice behind the leadership team and the driving force for our various companies’ digital presence.

Note: The focus here is long-term and not short-term quick fixes. It is important that you understand branding deeply and be able to not only strategise but execute branding initiatives that will increase the goodwill of the brand.

Good news for you is that we have lots of unpublished materials. Our team has won multiple prestigious awards, broken nation-wide records, and even set 2 Guiness World Records!

The Role

You will wear two hats:

• Manage and grow the personal brands and social media presence (LinkedIn, Instagram, Facebook, YouTube) of our core leadership team.
• Drive the marketing efforts and brand consistency for our diverse portfolio of companies.

Key Responsibilities

• Develop and execute a comprehensive content calendar for upper management and corporate entities across LinkedIn, Instagram, Facebook, and YouTube.
• Oversee copywriting and collaborate with designers for creative solutions.
• Master the unique "voice" of our leaders to draft thought-leadership posts.
• Engage with followers in a professional, yet authentic manner.
• Stay ahead of digital trends to identify new opportunities for growth and engagement.

Requirements

• Proficient in both written and spoken English and Bahasa Malaysia.
• Relevant experience in copywriting, social media management, personal branding, or digital marketing from internships and entry-level roles.
• Strong understanding of social media algorithms (organic and paid) together with the specific nuances of each platform.
• Ability to execute branding strategies in different industries (marketing, esports, investment & finance etc.)
• High level of professionalism and discretion.
• Enjoy thinking deeply about branding.

Extra Credits If You:

• Are creative and have a good sense of aesthetic and good eye for design.
• Possess basic video editing or graphic design skills (Canva, CapCut, etc.).
• Are a natural "people person" who knows how to network digitally.

What kind of culture should I expect?

• The average age of our organisation is ~26 years old, with the strong desire for growth and learning.
• A fun and enjoyable working environment that values humility, a positive attitude, teamwork, and creativity.
• Our team is comfortable being called out if something does not meet standards, with little offence taken personally.
• Our progressive management initiates self-evaluation exercises, culture days, team alignment and town hall sessions.
• We appreciate guidance and mentorship, and actively foster a supportive environment for our team to grow and develop their skills and expertise.
• We enjoy free parking, pantry restocks, regular team-building activities and company trips, amongst others.

What should I expect from work?

• You will be working with a seasoned, award-winning entrepreneur who would be personally involved in mentoring and guiding you.
• You will need to track sales and other key business metrics to ensure you are meeting your goals and driving revenue growth.
• You may be required to travel to attend industry events, meet with the clients, or scout new business opportunities. Expect to spend time building and maintaining your professional network.