Senior Executive, Group Social Media & PR

The Body Shop; Subang Jaya; On-site; MYR 89,000 - 156,000; Full time

Job summary

The Body Shop in Malaysia is seeking a Senior Executive, Group Social Media & PR to lead the creative, digitally savvy management of our official social channels across The Body Shop, Yves Rocher, and Burger & Lobster Malaysia.

The ideal candidate brings 3–5 years in social media or PR, a hands-on approach to AI-driven content, strong planning and copywriting skills, and the ability to collaborate across brands and partners to grow engagement.

Qualifications

• Diploma or Degree in Marketing, Communications, Public Relations or related fields.
• 3–5 years of experience in social media, PR or influencer marketing.
• Hands-on knowledge of AI creative tools, social media platforms and video editing.
• Strong planning, organisation, copywriting and communication skills.
• Outgoing, confident and people-oriented, with strong networking skills.

Responsibilities

• Social Media Management: Manage official accounts across The Body Shop, Yves Rocher and Burger & Lobster Malaysia, plan monthly content calendars and campaigns, ensure consistent brand messaging and timely postings.
• Public Relations & KOL Engagement: Build relationships with media, influencers and brand partners; coordinate campaigns and events; expand brand exposure.
• AI & Digital Content Creation: Use AI tools for content ideas and copy; create visuals with Canva/Figma; produce Reels and TikTok videos with CapCut; ensure brand guideline compliance.
• Planning & Performance: Manage multiple campaigns and schedules; collaborate with internal teams; track performance and prepare monthly reports with actionable insights.

Skills

Creativity

Digital content creation

Communication

Planning

People skills

Brand storytelling

Education

Diploma or Degree in Marketing, Communications, Public Relations or related fields

Tools

ChatGPT

Gemini

Claude

Canva

Figma

CapCut

Job description

Senior Executive, Group Social Media & PR

We are looking for a creative, digitally savvy and people-oriented individual to manage the Group's official social media accounts and PR activities across three brands: The Body Shop, Yves Rocher, and Burger & Lobster Malaysia.

The ideal candidate has a strong lifestyle retail background, excellent planning and communication skills, and hands‑on experience using AI tools to create engaging content and improve efficiency.

Key Responsibilities:

Social Media Management

• Manage official social media accounts across all three brands, including Instagram, Facebook and TikTok.
• Plan and execute monthly content calendars, campaigns and engaging social media content.
• Ensure consistent brand messaging, timely postings and quality content.
• Monitor social trends, audience engagement and competitors.

Public Relations & KOL Engagement

• Build and maintain strong relationships with media, influencers, KOLs and brand partners.
• Coordinate PR campaigns, media coverage, influencer collaborations and product seeding.
• Organise and support media events, product launches and brand activations.
• Identify opportunities to increase brand exposure and engagement.

AI & Digital Content Creation

• Use AI tools such as ChatGPT, Gemini or Claude for content ideas, copywriting and campaign planning.
• Utilise Canva, Figma or equivalent for creative visuals and content development.
• Create engaging Reels and TikTok videos using CapCut or equivalent.
• Explore AI tools to improve content quality, productivity and social media performance.
• Ensure content complies with brand guidelines, copyright requirements and approval processes.

Planning & Performance

• Manage multiple brand campaigns, content schedules and deliverables effectively.
• Work closely with internal teams, agencies and external partners.
• Track social media performance, PR coverage, influencer results and earned media value (EMV).
• Prepare monthly performance reports with actionable recommendations.

Job Requirements

• Diploma or Degree in Marketing, Communications, Public Relations or related fields.
• 3–5 years of experience in social media, PR or influencer marketing, preferably in beauty, lifestyle retail, hospitality or F&B.
• Proven experience managing social media accounts and engaging media or KOLs.
• Hands‑on knowledge of AI creative tools, social media platforms and video editing.
• Strong planning, organisation, copywriting and communication skills.
• Outgoing, confident and people-oriented, with strong networking skills.
• Creative, proactive, resourceful and able to manage multiple brands independently.
• Good command of English and Bahasa Malaysia.

Our story started in Brighton, England in 1976. There our founder Dame Anita Roddick began mixing her own products and infusing them with a new idea: that business could be a force for good. Following her vision, for 40 years we’ve been rule breaking, never faking and change making. We now have over 3,000 stores in 66 countries and employ over 22,000 people who help us bring our unique blend of ethical beauty with a sense of humour and serious purpose to the world.

Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally-inspired beauty products.

Today our dedication to use business as a force for good is stronger than ever. As part of our Enrich Not Exploit Commitment, we’ve made it our mission to enrich our products, our people and our planet. That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.

Our story started in Brighton, England in 1976. There our founder Dame Anita Roddick began mixing her own products and infusing them with a new idea: that business could be a force for good. Following her vision, for 40 years we’ve been rule breaking, never faking and change making. We now have over 3,000 stores in 66 countries and employ over 22,000 people who help us bring our unique blend of ethical beauty with a sense of humour and serious purpose to the world.

Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally-inspired beauty products.

Today our dedication to use business as a force for good is stronger than ever. As part of our Enrich Not Exploit Commitment, we’ve made it our mission to enrich our products, our people and our planet. That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.