Senior Executive, Real Estate Planning

QSR Brands (M) Holdings Bhd; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

QSR Brands (M) Holdings Bhd is seeking a real estate and site acquisition specialist to drive KFC expansion in Malaysia. You will identify opportunities, evaluate markets, and secure prime locations for inline and drive-thru formats.

The role requires 3–5 years in Real Estate or Store Development, with strong negotiation and stakeholder management skills. Travel and cross-functional collaboration are essential aspects of the job.

Qualifications

• Bachelor's degree in property/real estate or related field.
• 3–5 years of experience in Real Estate, Site Acquisition, or Retail Expansion.
• Experience in F&B, Retail, or Franchise preferred.
• Strong knowledge of site development, land regulations, and tenancy matters.
• Proficient in market research, trade area analysis, and feasibility assessments.

Responsibilities

• Identify, evaluate, and secure strategic locations for KFC expansion and new stores.
• Conduct market mapping, trade area analysis, and site feasibility studies.
• Source, evaluate, and secure inline and drive-thru restaurant sites.
• Develop a robust pipeline of sites for future expansion.
• Negotiate rentals, lease terms, and tenancy agreements with landlords.
• Prepare site approvals and business cases for management review.
• Support financial analysis and site viability assessments.
• Coordinate with Operations, Legal, Finance, and other departments.
• Manage LOO, Tenancy Agreements, and related lease docs with Legal team.
• Liaise with landlords, developers, and consultants on layout and specs.
• Monitor progress of openings/relocations and report status.

Skills

Market research

Trade area analysis

Site feasibility

Negotiation

Stakeholder management

Communication

Interpersonal skills

Market analysis

Education

Bachelor's Degree in Property Management / Real Estate / Business Administration / Town Planning / Marketing

Tools

Microsoft Excel

PowerPoint

Microsoft Office

Job description

Responsible for identifying, evaluating, and securing strategic and profitable locations for KFC’s expansion, relocation, and development of inline and drive-thru restaurants. The role conducts market analysis, site feasibility studies, financial assessments, and lease negotiations, while collaborating with internal and external stakeholders to ensure the successful and timely execution of new store openings. This position supports sustainable business growth, enhances market presence, and delivers targeted investment returns.

Achieve KFC's annual new store opening (NSO) and relocation targets in line with the company's growth strategy.

Conduct market mapping, trade area analysis, and site feasibility studies to identify business opportunities.

Source, evaluate, and secure suitable locations for inline and drive-thru restaurant formats.

Develop and maintain a robust pipeline of potential sites to support future expansion plans.

Negotiate rental rates, lease terms, and commercial agreements with landlords and property owners.

Prepare site approval proposals, business cases, and supporting documentation for management review and approval.

Support financial analysis and site viability assessments to ensure optimal investment decisions.

Coordinate closely with Operations, Technical, Legal, Finance, and other relevant departments throughout the site development process.

Manage Letters of Offer (LOO), Tenancy Agreements, and related lease documentation in collaboration with landlords and the internal Legal team.

Liaise with landlords, developers, and consultants on layout planning, development requirements, and technical specifications.

Monitor, track, and report the progress of new store openings, relocations, and development projects to ensure timely execution.

Conduct competitor monitoring and analysis, including tracking competitors' new store openings, closures, and market activities.

Build and maintain strong working relationships with local authorities, government agencies, property agents, developers, landlords, and other key stakeholders to facilitate business expansion initiatives.

Job Requirement:

Bachelor's Degree in Property Management, Real Estate, Business Administration, Town Planning, Marketing, or a related discipline.

Minimum 3 to 5 years of relevant experience in Real Estate, Site Acquisition, Property Development, Retail Expansion, or Store Development.

Experience in the Food & Beverage (F&B), Retail, or Franchise industry is preferred.

Strong knowledge of property development processes, site selection methodologies, and location assessment.

Good understanding of land regulations, tenancy matters, and property-related legislation.

Familiarity with lease negotiations, Letters of Offer (LOO), Tenancy Agreements, and other legal documentation.

Ability to conduct market research, trade area analysis, and site feasibility assessments.

Strong negotiation, stakeholder management, communication, and interpersonal skills.

Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

Proactive, resourceful, and willing to travel extensively as required.

Proficient in Microsoft Office applications, particularly Excel and PowerPoint, with strong analytical and presentation skills.

Flexible and willing to work outside normal working hours, including weekends, as required.

QSR Brands is a local company, proudly owned and run by Malaysians. We operate 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, as well as more than 500 Pizza Hut concept restaurants and delivery services in Malaysia and Singapore.

These businesses provide employment opportunities for over twenty thousand (20,000) employees across Malaysia, Singapore, Brunei, and Cambodia. In Malaysia, of the 17,000 employees, 80% are Muslims. We are also very proud to say that we have been a pioneer in the employment of individuals with disabilities in our industry.