Senior Executive, Product Management

DKSH; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

DKSH in Petaling Jaya is seeking an experienced marketing professional to plan, organize and execute activities aligned with brand objectives. You will integrate brand directions with local requirements across advertising, product management and trade marketing.

The role requires 3–5 years in a similar marketing position, with strong knowledge of regulatory requirements and stakeholder management. The position involves budget oversight and coordination of product launches.

Qualifications

• Degree or professional qualification in Business, Marketing, Science or Medical-related field.
• 3–5 years’ experience in a similar marketing role.

Responsibilities

• Plan, organize and implement activities aligned with Department marketing objectives.
• Integrate brand directions with local requirements through advertising, promotions, product management and trade marketing.
• Support management of brands P&L and budgets to raise brand awareness and drive sell-through.
• Lead new product launches with launch plans, pricing, roll-out timing and POSM coordination.
• Monitor market trends, gather competitive information and ensure regulatory compliance in the assigned territory.

Skills

Marketing strategy

Stakeholder management

Regulatory knowledge

Project management

Data analysis

Communication skills

Office tools

Education

Bachelor's degree in Business/Marketing/Science/Medical

Tools

Excel

PowerPoint

Word

Job description

• To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

Job Summary

• To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

General Responsibilities

• To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
• Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
• To ensure optimum balance between various marketing activities:
• Brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.)
• Education (internal & external product training, etc.)
• Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives
• To work with agency to ensure reasonable rates paid for POSM.
• To play a strategic role in ensuring range and product selection meets trends and requirements.
• To monitor the brand’s proactive approach towards patient preferences at the local level.
• To ensure inventory levels are managed within contractual agreements.
• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives.
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards..etc, to be executed by the sales and finance teams.

Functional Skills And Knowledge

• Proven track record with three to five years’ experience in a similar role.
• In-depth knowledge of the pharmaceutical industry, including market dynamics, regulations, and product categories.
• Strong understanding of marketing principles, strategies, and best practices.
• Ability to build and maintain strong relationships with internal and external stakeholders.
• Strong understanding of regulatory frameworks within assigned territories, including product handling, storage, and compliance requirements.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Excellent written and verbal communication skills to effectively convey product information and marketing messages.
• Ability to analyze market data, interpret clinical trial results, and assess product performance.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Fluency in English (written and spoken); additional languages are an advantage.

Education

Degree or professional qualification in Business, Marketing, Science or Medical-related field.