Senior Executive, Marketing Events & Activations

Sime Darby Auto Connexion Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Education support

Dental

Sports (e.g. Gym)

Parking

Health Screening

Annual Leave

Optical

Miscellan

Job summary

Sime Darby Berhad is seeking a Senior Executive, Marketing Events & Activations to plan, coordinate and execute mall roadshows, outdoor events, exhibitions and customer activations nationwide. You will manage timelines, budgets, logistics, registrations and vendor coordination while ensuring adherence to brand standards and business goals.

The role supports lead generation, customer engagement and ROI improvements across dealer networks, media drives and vehicle launch events.

Qualifications

• Bachelor’s degree required in marketing, business admin, communications, event management, hospitality or related field.
• 4–6 years in events, activations, marketing ops, brand experience or related functions.
• Automotive industry experience is an advantage.

Responsibilities

• Plan, coordinate and execute mall roadshows and outdoor sales events nationwide, exhibitions and customer activations.
• Manage event timelines, budgets, logistics, registrations and operational requirements.
• Ensure events align with brand standards and business objectives.
• Coordinate setup, dismantling, venue requirements and customer-facing activities.
• Support lead generation through effective event execution and customer engagement.
• Monitor event performance and recommend ROI improvements.
• Plan and coordinate vehicle launch events for media, customers and stakeholders.
• Coordinate media attendance, registration, transportation and event support activities.
• Ensure smooth launch-related programmes and activities.
• Coordinate domestic media drives, test-drive programmes and logistics.
• Liaise with media, agencies, suppliers and partners; ensure safety and readiness.
• Develop and coordinate customer ownership events and loyalty activities.
• Prepare monthly dealer marketing performance summaries and reports.

Skills

Project management

Coordination

Stakeholder management

Multitasking

Budget management

Problem solving

MS Office

Travel flexibility

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Event Management, Hospitality or related field

Tools

Microsoft Office

Job description

Senior Executive, Marketing Events & Activations

Plan, coordinate, and execute mall roadshows and outdoor sales events nationwide, exhibitions, experiential marketing programmes, and customer activations.

Manage event timelines, budgets, logistics, registrations, and operational requirements.

Ensure all events are executed according to brand standards and business objectives.

Coordinate event setup, dismantling, venue requirements, and customer-facing activities.

Support lead generation activities through effective event execution and customer engagement.

Monitor event performance and recommend improvements to maximise ROI and customer participation.

Product Launches & Media Events

Plan and coordinate vehicle launch events for media, customers, and stakeholders.

Manage launch logistics, event flow, vehicle display arrangements, and venue coordination.

Coordinate media attendance, registration, transportation, and event support activities.

Ensure smooth execution of all launch-related programmes and activities.

Media Drives

Coordinate domestic media drives and test-drive programmes.

Manage route planning, accommodation, transportation, and activity schedules.

Liaise with media representatives, agencies, suppliers, and operational partners.

Ensure vehicle readiness and operational safety throughout the programme.

Plan and execute customer ownership events such as Owners Gatherings and Ford Ranger Getaways.

Develop and coordinate customer engagement activities to strengthen customer loyalty and brand advocacy.

Manage participant registration, communications, logistics, accommodations, and event execution.

Ensure a high-quality customer experience throughout all programmes.

Consolidate and maintain monthly dealer marketing and event calendars across the dealer network.

Engage dealers regularly to understand planned local marketing activities, roadshows, test-drive events, community programmes, and dealer-led activations.

Monitor dealer compliance with approved marketing plans and campaign execution requirements.

Conduct regular follow-ups with dealers to ensure planned activities are executed as scheduled.

Collect, review, and maintain dealer event reports, attendance records, lead generation results, and supporting documentation.

Prepare monthly dealer marketing performance summaries and management reports

Identify best practices and share successful dealer initiatives across the network.

Work closely with Sales & Dealer Development teams to improve local marketing effectiveness and campaign execution.

Support implementation and governance of co-op marketing activities and dealer marketing funds where applicable.

Ensure dealer activities align with corporate brand guidelines and marketing standards.

Fleet Management & Logistics

Manage departmental marketing fleet vehicles and event vehicles.

Coordinate vehicle deployment, scheduling, transportation, and operational readiness.

Ensure vehicles are maintained, roadworthy, properly insured, and available for activities as required.

Monitor fleet utilization and logistics performance.

Insurance & Compliance Coordination

Manage insurance-related matters for event and marketing vehicles.

Ensure all events comply with company policies, safety requirements, and operational guidelines.

Coordinate permits, approvals, and documentation required for marketing activities.

Source, evaluate, and manage event vendors, suppliers, agencies, and logistics partners.

Negotiate quotations and ensure cost-effective event execution.

Monitor vendor performance and service quality.

Build and maintain strong relationships with external service providers.

Budget Control & Reporting

Track event budgets and expenditures to ensure activities are delivered within approved budgets.

Prepare post-event reports, evaluations, and performance summaries.

Monitor event effectiveness, attendance, customer engagement, and lead generation results.

Prepare post-event evaluations, ROI assessments, and management reports.

Analyse participation, engagement, lead generation, and business results to improve future activities.

Requirements

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, Event Management, Hospitality or any related field.

Experience

• Minimum 4-6 years of experience in Events, Activations, Marketing Operations, Brand Experience, or related functions.
• Experience in managing roadshows, launches, exhibitions, customer events, or experiential marketing activities.
• Automotive industry experience is an advantage.

Skills & Competencies

• Strong project management and organizational skills.
• Excellent coordination and multitasking abilities.
• Strong interpersonal and stakeholder management skills.
• Ability to work independently and manage multiple concurrent projects.
• Budget management and cost-control awareness.
• Strong problem-solving and decision-making skills.
• Proficiency in Microsoft Office applications.
• Willingness to travel and work outside normal office hours and weekends when required for events and activations.

Perks and benefits

• Medical
• Miscellaneous allowance
• Education support
• Dental
• Sports (e.g. Gym)
• Parking
• Health Screening
• Annual Leave
• Optical
• Miscellan

Sime Darby Berhad is a global trading and logistics player. We partner with some of the world’s best brands to deliver quality products and services to our customers. Our core businesses operate in and serve the industrial, motors and logistics sectors as well as the healthcare, insurance, and retail segments. With a workforce of more than 20,000 employees, we are headquartered in Oasis Ara Damansara, Selangor, Malaysia with operations in 18 countries and territories across the Asia Pacific region. Sime Darby Berhad is listed on the main market of Bursa Malaysia Securities Berhad.

Sime Darby is setting the pace of change in sustainable futures. For you, this means challenges and opportunities to grow with us. We are committed to nurturing and growing our talents as their dedication and contributions are instrumental in driving our businesses.

Sime Darby Berhad is a global trading and logistics player. We partner with some of the world’s best brands to deliver quality products and services to our customers. Our core businesses operate in and serve the industrial, motors and logistics sectors as well as the healthcare, insurance, and retail segments. With a workforce of more than 20,000 employees, we are headquartered in Oasis Ara Damansara, Selangor, Malaysia with operations in 18 countries and territories across the Asia Pacific region. Sime Darby Berhad is listed on the main market of Bursa Malaysia Securities Berhad.

Sime Darby is setting the pace of change in sustainable futures. For you, this means challenges and opportunities to grow with us. We are committed to nurturing and growing our talents as their dedication and contributions are instrumental in driving our businesses.