Senior Executive, Market Research & Pricing

Perdana ParkCity Sdn Bhd; Kuala Lumpur; Sur place; MYR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Performance bonus

Medical & dental

Free on-site parking

Work-life balance

Career advancement

Liveable community impact

Résumé du poste

Perdana ParkCity Sdn Bhd is seeking a Senior Executive, Market Research & Pricing to support the development and execution of marketing strategies through data-driven market research and pricing analytics for residential, commercial or mixed-use developments.

You will analyze buyer preferences, monitor pricing trends, collaborate with Project, Sales, Finance and Business Development teams, and help identify high-value marketing initiatives to achieve sales targets and drive growth.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Business Administration or equivalent.
• 3-5 years of working experience in market research, market intelligence, pricing analysis or marketing.
• Good understanding of the property industry with ability to apply expertise in planning and decision-making.
• Strong analytical, research and problem-solving skills.
• Able to work independently and collaboratively within a team.

Responsabilités

• Conduct market research to assess buyer preferences, investment trends, and demand drivers across property segments and geographies.
• Monitor and analyse historical sales/rental data, pricing trends, and competitors' developments to formulate pricing recommendations.
• Collaborate with Project, Sales, Finance and Business Development teams to ensure marketing and pricing strategies align with business goals.
• Research and identify current market trends in marketing strategies, including show unit design, exhibition booth concepts, advertising design.
• Research and implement high-value marketing initiatives for the Company's projects and townships.
• Conduct and analyse SWOT for all projects.
• Source, recommend and execute marketing and promotional tools that appeal to the intended market segment.
• Support marketing policies and programmes to generate interest and attract target buyers to achieve sales targets.
• Support, coordinate and execute innovative marketing campaigns within budget and timeline.
• Liaise with authorities regarding new rules and regulation relating to marketing matters.

Connaissances

Market research

Pricing analysis

Data analytics

Market intelligence

Analytical thinking

Formation

Bachelor's degree in Marketing or related

Description du poste

Senior Executive, Market Research & Pricing

Join Perdana ParkCity as a Senior Executive, Market Research & Pricing, where you will support the development and execution of marketing strategies by leading data-driven market research and pricing analytics initiatives within the property sector. This role is responsible for delivering actionable insights into customer preferences, market demand, competitor positioning, and pricing strategies for residential, commercial, or mixed-use developments.

What You’ll Do:

Conduct market research to assess buyer preferences, investment trends, and demand drivers across various property segments and geographies.

Monitor and analyse historical sales/rental data, competitors' developments, pricing trends, and customer segmentation to formulate optimal pricing recommendations for new and existing developments.

Collaborate and work closely across departments (Project, Sales, Finance, and Business Development teams) to ensure marketing and pricing strategies align with business goals.

Research and identify current market trends in marketing strategies, including show unit design, exhibition booth concepts, advertising design, and more.

Research, identify and implement high-value, bespoke marketing initiatives for the Company's projects and townships.

Conduct and analyse SWOT (Strength, Weakness, Opportunity, Threat) for all projects.

Source, recommend and execute marketing and promotional tools that appeals to the intended market segment.

Support marketing policies and programmes to generate interest and attract target buyers in order to achieve sales targets.

Support, coordinate and execute innovative marketing campaigns aligned with business plan, within the approved budget and timeline.

Liaise with the authorities regarding new rules and regulation relating to marketing matters.

What We’re Looking For:

Bachelor's Degree in Marketing, Mass Communication, Graphic Design, Business Administration or equivalent.

Minimum 3-5 years of working experience in market research, market intelligence, pricing analysis or marketing.

Good understanding of the property industry, with the ability to apply this expertise effectively in planning and decision-making.

Strong analytical, research and problem-solving skills.

Able to work independently and collaboratively within a team.

Proactive, self-motivated and positive attitude.

Well-organised with good attention to detail.

Good written communication and project management skills.

Able to multitask, manage competing priorities and work under pressure to meet deadlines.

Why Join ParkCity?

• Attractive salary package with performance bonus in line with your experience.


• Medical and dental benefits, including coverage for immediate family members.


• Free on-site parking at the award-winning Desa ParkCity township.


• Genuine work-life balance and a supportive, collaborative team culture.


• Clear career advancement opportunities within a reputable, growing property developer.


• Be part of a team that helps shape and sustain one of Kuala Lumpur’s most liveable communities, delivering quality residential developments that enhance the way people live and grow.

ParkCity Group is a regional property development and investment company with a diverse business portfolio spanning across industries, including investment, retail and private education.

OUR VISION & MISSION

As developer that are focused on creating spaces centered on life, we consistently aim to create a sense of place focused on family, neighbourhood, community, connectivity and convenience. Inspired by innovation, quality and sustainability, we always ensure that our developments offer value to our communities.

OUR STORY

The ParkCity DNA is essentially about setting new benchmarks in property development.