Senior Executive, Lead Management & Market Intelligence

SD Guthrie International; Petaling Jaya; Sur place; MYR 50 000 - 70 000; Plein temps

Résumé du poste

SD Guthrie International is seeking a CRM Lead Management professional in Petaling Jaya, Malaysia to monitor enquiries, categorize leads, and align with the commercial team for long-term brand impact.

The role requires CRM administration experience, strong analytics, and proficiency in Excel, PowerPoint, and Word. You will also prepare monthly reports and dashboards to drive customer acquisition and conversion.

Qualifications

• Bachelor’s degree in a relevant field required.
• Minimum 2 years in CRM administration, sales ops, or related analytics.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and cross-functional coordination abilities.
• Proficiency in Excel, PowerPoint, and Word required.

Responsabilités

• Monitor and manage enquiries via CRM; classify and register leads.
• Coordinate with Commercial PICs and ensure timely CRM updates and follow-ups.
• Produce monthly lead management reports and dashboards; analyze trends.

Connaissances

Analytical thinking

Attention to detail

Stakeholder management

Excel proficiency

PowerPoint proficiency

Word proficiency

Formation

Bachelor’s Degree in Marketing, Business Administration, Sales, Economics, Data Analytics, Market Research, or related discipline

Outils

Microsoft Excel

Pivot Tables

Power Query

VLOOKUP / Lookups

Microsoft PowerPoint

Microsoft Word

Description du poste

Job Description

1. CRM Lead Management

• Monitor and manage all enquiries received through the Company’s CRM platform, corporate website, events, email & social media.
• Review, validate, and register incoming enquiries in the CRM system.
• Categorize leads according to:
• Company Name
• Country of Enquiry
• Delivery Destination
• Product Category / Product Requested
• Business Unit
• Industry Segment (where applicable)
• Assign enquiries to the appropriate Commercial Person-in-Charge (PIC) based on the Company’s lead assignment process.
• Ensure all lead information is complete, accurate, and updated in the CRM system.
• Set a schedule to follow up with Commercial PICs to obtain updates on lead status and ensure timely CRM updates.
• Align with the commercial team to drive a collaboration between potential leads with SD Guthrie to ensure a long term sustainable impact.

2. Cross-Functional Coordination

• Monitoring the progress of all assigned leads until closure.
• Follow up regularly with Commercial PICs to obtain updates on lead status.
• Ensure lead statuses are updated promptly within the CRM system.
• Escalate overdue or inactive enquiries to the relevant manager when necessary.
• Track key milestones from enquiry receipt to opportunity conversion or closure.
• Support continuous improvement initiatives to enhance CRM processes and lead management efficiency.
• Include the part where this role also include collaboration and highlight the partnership to drive SD Guthrie image and the success stories.

3. Reporting & Analytics

• Consolidate and prepare monthly lead management reports.
• Generate reports based on:
• Company Name
• Requested Country
• Delivery Country (Region)
• Product Category
• Business Unit
• Lead Status
• Conversion Status
• Response Time
• Analyse enquiry trends and identify recurring market opportunities.
• Develop periodic dashboards highlighting key customer and market trends.
• Identify opportunities to improve customer acquisition, retention, and lead conversion.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Sales, Economics, Data Analytics, Market Research, or a related discipline.
• Minimum of 2 years of experience in CRM administration, sales operations, commercial support, market research, customer insights, or business analytics.
• Strong analytical and problem-solving skills with specific overview on attention to detail.
• Stakeholder management with good communication and interpersonal skills to effectively coordinate with Commercial, Marketing, and cross-functional teams.
• Proficient in Microsoft Excel (Pivot Tables, Power Query, Lookups, Charts, and basic data analysis).
• Proficient in Microsoft PowerPoint and Word for management reporting and presentations.