Lead Management Marketing Assistant

Private Advertiser; Kuala Lumpur; On-site; MYR 36,000 - 54,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a proactive Lead Management Marketing Assistant to handle inbound and outbound leads through the full lifecycle, from collection to handover to sales and partners.

The role is suitable for fresh graduates pursuing B2B marketing and sales operations; you will verify data, maintain CRM records, support demand generation, and ensure compliance with privacy rules.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Fresh graduates are welcome to apply; relevant experience is an advantage.
• Strong communication skills, including confident outbound calls.
• Experience with CRM systems (Salesforce, HubSpot, Zoho) is preferred.
• High accuracy, attention to detail and data management skills.
• Ability to collaborate across sales, marketing and partners.
• Analytical mindset to interpret lead metrics and suggest improvements.

Responsibilities

• Collect and consolidate online leads from multiple digital sources.
• Conduct timely outbound calls and emails to verify lead information.
• Qualify leads based on predefined criteria and assign to sales or partners.
• Maintain accurate lead records in CRM and marketing automation systems.
• Monitor lead flow, response times and conversion rates.
• Support demand generation by providing insights on lead quality.
• Ensure compliance with data privacy and governance standards.

Skills

Lead management

Outbound verification calls

CRM familiarity

Data accuracy

Time management

Collaboration

Analytical thinking

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

HubSpot

Zoho CRM

Job description

Position Overview

We are seeking a proactive and detail-oriented Lead Management Marketing Assistant to assist on the full lifecycle of inbound and outbound leads. This role is responsible for collecting, verifying, qualifying, and distributing leads from multiple digital channels to internal sales teams and partners.

This position is suitable for fresh graduates who are interested in B2B marketing, sales operations, customer engagement, and the ICT industry.

Key Responsibilities

Collect and consolidate online leads from various digital sources, including websites, campaigns, webinars, events, and third-party platforms.

Conduct timely outbound calls, emails, or message outreach to verify lead information, assess interest level, and ensure data completeness.

Qualify leads based on predefined criteria (e.g., industry, role, needs, timeline) and assign them to the appropriate sales representatives or channel partners.

Maintain accurate and up-to-date lead records in CRM and marketing automation systems.

Monitor lead flow, response time, and conversion rates, providing regular reports and improvement recommendations.

Collaborate closely with sales, partners, and marketing teams to ensure smooth lead handover, feedback collection, and follow-up alignment.

Track and manage lead nurturing activities, ensuring unconverted leads are re-engaged through appropriate channels.

Support demand generation campaigns by providing insights into lead quality, audience behavior, and operational bottlenecks.

Ensure compliance with data privacy, regulatory requirements, and internal governance standards.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Fresh graduates are welcome to apply. Relevant experience in lead management, customer service, inside sales, or sales operations is an advantage.

Strong communication skills, including confidence in conducting outbound verification calls.

Familiarity with CRM systems (e.g., Salesforce, HubSpot, Zoho) and marketing automation platforms.

High level of accuracy, attention to detail, and ability to manage large volumes of data.

Strong organizational and time-management skills, with the ability to prioritize and meet deadlines.

Analytical mindset with the ability to interpret lead metrics and recommend improvements.

Ability to work collaboratively across sales, marketing, and partner teams.

Proactive, dependable, and customer-centric attitude.

Preferred Qualifications

Internship or project experience in B2B or technology/ICT industries.

Basic understanding of sales funnels, lead scoring models, and demand generation processes.

What can I earn as a Marketing Assistant