Senior Executive, Lead Management & Market Intelligence

SD Guthrie International; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SD Guthrie International is seeking a Senior Executive for Lead Management & Market Intelligence in Malaysia. The role focuses on CRM lead management, cross-functional coordination with the Commercial team, and generating monthly reports and dashboards to identify market opportunities.

The ideal candidate has a degree in Marketing/Business/Data Analytics and at least two years in CRM or analytics, with strong Excel and presentation skills to support strategic decisions and performance insights.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Data Analytics or related discipline.
• Minimum 2 years of experience in CRM administration, sales operations, market research or business analytics.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent stakeholder management and cross-functional collaboration abilities.

Responsibilities

• CRM lead management: monitor, register and track enquiries; align with Commercial PICs.
• Cross-Functional Coordination: follow up leads, escalate overdue items, drive collaboration.
• Reporting & Analytics: consolidate monthly reports, dashboards, and market trend analysis.

Skills

CRM administration

Sales operations

Market research

Data analytics

Stakeholder management

Excel

PowerPoint

Communication

Education

Bachelor's Degree in Marketing/Business/Data Analytics/Economics

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

## Senior Executive, Lead Management & Market IntelligenceApply: Ara Damansara, Selangor, Malaysia: Full time: Posted Today: JR3160We value our people and encourage everyone to grow professionally. If you think this opportunity is right for you, we encourage you to apply!**Job Description:**Job Description**1. CRM Lead Management** - Monitor and manage all enquiries received through the Company's CRM platform, corporate website, events, email & social media.- Review, validate, and register incoming enquiries in the CRM system.- Categorize leads according to:* Company Name* Country of Enquiry* Delivery Destination* Product Category / Product Requested* Business Unit* Industry Segment (where applicable)- Assign enquiries to the appropriate Commercial Person-in-Charge (PIC) based on the Company's lead assignment process.- Ensure all lead information is complete, accurate, and updated in the CRM system.- Set a schedule to follow up with Commercial PICs to obtain updates on lead status and ensure timely CRM updates.- Align with the commercial team to drive a collaboration between potential leads with SD Guthrie to ensure a long term sustainable impact.**2. Cross-Functional Coordination**- Monitoring the progress of all assigned leads until closure.- Follow up regularly with Commercial PICs to obtain updates on lead status.- Ensure lead statuses are updated promptly within the CRM system.- Escalate overdue or inactive enquiries to the relevant manager when necessary.- Track key milestones from enquiry receipt to opportunity conversion or closure.- Support continuous improvement initiatives to enhance CRM processes and lead management efficiency.- Include the part where this role also include collaboration and highlight the partnership to drive SD Guthrie image and the success stories.**3. Reporting & Analytics**- Consolidate and prepare monthly lead management reports.- Generate reports based on:* Company Name* Requested Country* Delivery Country (Region)* Product Category* Business Unit* Lead Status* Conversion Status* Response Time- Analyse enquiry trends and identify recurring market opportunities.- Develop periodic dashboards highlighting key customer and market trends.- Identify opportunities to improve customer acquisition, retention, and lead conversion.Requirements* Bachelor's Degree in Marketing, Business Administration, Sales, Economics, Data Analytics, Market Research, or a related discipline.* Minimum of 2 years of experience in CRM administration, sales operations, commercial support, market research, customer insights, or business analytics.* Strong analytical and problem-solving skills with specific overview on attention to detail.* Stakeholder management with good communication and interpersonal skills to effectively coordinate with Commercial, Marketing, and cross-functional teams.* Proficient in Microsoft Excel (Pivot Tables, Power Query, Lookups, Charts, and basic data analysis).* Proficient in Microsoft PowerPoint and Word for management reporting and presentations.To apply, please submit your resume and cover letter outlining your interest for this role.