Senior Executive, Brand Strategy & Campaign

AFA Group; Batu Caves; On-site; MYR 90,000 - 150,000; Full time

Job summary

AFA Group is seeking a Senior Executive Brand Strategy & Campaign to plan and drive group-wide branding campaigns, digital content, and brand strategies under the Strategic Branding & Creative Unit in Malaysia.

You will lead cross-functional teams, coordinate events, and ensure brand consistency across subsidiaries, with responsibilities spanning content planning, social media storytelling, and post-event reporting.

Qualifications

• Bachelor degree in Mass Communication, Public Relations, Marketing, Brand Management, Corporate Communications, or related field.
• 5–7 years of working experience in brand management, corporate communications, strategy & campaign planning, or PR/Event execution.
• Proven track record in running group-level branding campaigns and managing corporate events.
• Experience working in a fast-paced corporate environment or reputable creative/PR agency/Media organizations.
• Strong understanding of strategic branding, content planning, and social media ecosystems.
• Excellent written and verbal communication skills in English and Bahasa Melayu.
• Good project management and stakeholder management capabilities.

Responsibilities

• Plan, execute, and monitor major corporate branding campaigns across the Group and subsidiaries.
• Drive the overall content strategy for social media platforms and digital channels.
• Collaborate with PR & Stakeholder to plan major group events and press conferences.
• Assist on-ground event execution, branding setups, and run-of-show management.
• Coordinate with design/creative team to ensure assets align with campaign goals.
• Track campaign performance and prepare post-event evaluation reports.

Skills

Brand management

Campaign strategy

Content planning

Event execution

Stakeholder management

English & Bahasa Melayu

Education

Bachelor degree in Mass Communication, Public Relations, Marketing, Brand Management, Corporate Communications, or related field

Job description

Senior Executive Brand Strategy & Campaign is responsible to plan and drive Group-wide branding campaigns, digital content, and brand strategies under the Strategic Branding & Creative Unit.

PRIMARY TASKS:

• Group Branding & Campaign Management: Plan, execute, and monitor major corporate branding campaigns across AFA Group and its subsidiaries to elevate market visibility and brand reputation.

• Brand & Content Strategy: Drive the overall content strategy for social media platforms and digital channels. Translate strategic priorities into engaging storytelling and branding content.

• PR & Event Planning Support: Work closely with the Manager of PR & Stakeholder to conceptualize, plan and execute major group events, press conferences, and stakeholder engagement programs.

• On-Ground Event Execution: Assisting the execution of the on-ground logistics, event branding setups, run-of-show management, and coordination during corporate events to ensure flawless execution.

SECONDARY TASKS:

• Cross-Unit Collaboration: Work hand-in-hand with the creative team (designers/video editors) within the Strategic Branding & Creative Unit to ensure visual assets match campaign goals.

• Brand Governance: Enforce Corporate Identity Manual (CIM) guidelines across all Group collaterals, campaign assets, and event touchpoints.

• Agency & Vendor Management: Liase with branding agencies, media vendors, event organizers, and suppliers to deliver high-quality event and campaign materials on time.

• Campaign & Event Reporting: Track campaign performance metrics and compile post-event evaluation reports for department review.

• On-Ground Event Execution: Assisting the execution of the on-ground logistics, event branding setups, run-of-show management, and coordination during corporate events to ensure flawless execution.

REQUIREMENTS:

1. Bachelor degree in Mass Communication, Public Relations, Marketing, Brand Management, Corporate Communications, or a related field.

1. Minimum 5 to 7 years of working experience in brand management, corporate communications, strategy & campaign planning, or PR/Event, execution.

1. Proven track record in running group-level strategy & branding campaigns and managing corporate events.

1. Experience working in a fast-paced corporate environment or reputable creative/PR agency/Media Organizations.

1. Strong understanding of strategic branding, content planning, and social media ecosystems.

1. Solid event managemen, planning, and on-ground execution skills.

1. Excellent written and verbal communication skills in English and Bahasa Melayu.

1. Good project management and stakeholder management capabilities.