Senior Brand Strategy & Campaign Lead

AFA Group; Batu Caves; On-site; MYR 90,000 - 150,000; Full time

Job summary

AFA Group is seeking a Senior Executive Brand Strategy & Campaign to plan and drive group-wide branding campaigns, digital content, and brand strategies under the Strategic Branding & Creative Unit in Malaysia.

You will lead cross-functional teams, coordinate events, and ensure brand consistency across subsidiaries, with responsibilities spanning content planning, social media storytelling, and post-event reporting.

Qualifications

• Bachelor degree in Mass Communication, Public Relations, Marketing, Brand Management, Corporate Communications, or related field.
• 5–7 years of working experience in brand management, corporate communications, strategy & campaign planning, or PR/Event execution.
• Proven track record in running group-level branding campaigns and managing corporate events.
• Experience working in a fast-paced corporate environment or reputable creative/PR agency/Media organizations.
• Strong understanding of strategic branding, content planning, and social media ecosystems.
• Excellent written and verbal communication skills in English and Bahasa Melayu.
• Good project management and stakeholder management capabilities.

Responsibilities

• Plan, execute, and monitor major corporate branding campaigns across the Group and subsidiaries.
• Drive the overall content strategy for social media platforms and digital channels.
• Collaborate with PR & Stakeholder to plan major group events and press conferences.
• Assist on-ground event execution, branding setups, and run-of-show management.
• Coordinate with design/creative team to ensure assets align with campaign goals.
• Track campaign performance and prepare post-event evaluation reports.

Skills

Brand management

Campaign strategy

Content planning

Event execution

Stakeholder management

English & Bahasa Melayu

Education

Bachelor degree in Mass Communication, Public Relations, Marketing, Brand Management, Corporate Communications, or related field

Job description

AFA Group is seeking a Senior Executive Brand Strategy & Campaign to plan and drive group-wide branding campaigns, digital content, and brand strategies under the Strategic Branding & Creative Unit in Malaysia.

You will lead cross-functional teams, coordinate events, and ensure brand consistency across subsidiaries, with responsibilities spanning content planning, social media storytelling, and post-event reporting.