Branding & Marketing Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a Branding & Marketing Manager to lead brand development, integrated marketing campaigns and content strategy. You will drive influencer partnerships, event marketing and data-driven optimization to deliver measurable business results.

The ideal candidate will have 5+ years in marketing, strong digital expertise, and the ability to translate strategies into action across multiple platforms, both online and offline.

Qualifications

• Minimum 5 years of relevant marketing experience.
• Experience in brand building and campaign execution.
• Strong understanding of digital marketing and social media ecosystems.
• Experience managing marketing budgets and multiple projects.
• Analytical, communication and presentation skills.
• English proficiency; Mandarin and Bahasa Malaysia are advantageous.

Responsibilities

• Develop and execute brand positioning, messaging and identity strategies.
• Maintain brand consistency across digital platforms, campaigns, partnerships and offline events.
• Conduct competitor research, market analysis and audience segmentation.
• Strengthen brand awareness, recognition and reputation.
• Plan and execute integrated online and offline marketing campaigns.
• Develop monthly and quarterly marketing calendars.
• Manage campaign budgets, timelines and deliverables.
• Evaluate campaign performance and optimize marketing strategies.
• Develop content strategies for Instagram, TikTok, YouTube, Telegram and other relevant platforms.
• Work closely with social media and creative teams.
• Understand SEO fundamentals, social search optimization and digital analytics.
• Monitor audience growth, engagement, website traffic and conversion performance.
• Identify and manage influencer, creator and brand partnership opportunities.
• Plan marketing activations for sponsorships, motorsport events and community initiatives.
• Coordinate event-related branding, promotional content and media exposure.
• Measure partnership and sponsorship effectiveness.
• Establish marketing KPIs and reporting frameworks.
• Track campaign performance, brand awareness, acquisition and conversion metrics.
• Analyzing marketing expenditure and return on investment.
• Prepare management reports with actionable recommendations.
• Coordinate designers, content creators, social media executives and external agencies.
• Ensure campaigns are delivered on time and within budget.
• Improve marketing workflows, collaboration and execution quality.
• Work closely with management to align marketing activities with business objectives.

Skills

Brand strategy

Campaign execution

Digital marketing

Social media

Analytics & reporting

Budget management

English proficiency

Job description

WE’RE HIRING - Branding & Marketing Manager

About the Role

We are looking for a strategic, creative and results-driven Branding & Marketing Manager to lead brand development, integrated marketing campaigns, content strategy, influencer partnerships and event marketing initiatives.

The ideal candidate is someone who understands how to build a strong brand identity while translating marketing strategies into measurable business results.

Key Responsibilities

1. Brand Strategy & Development

• Develop and execute brand positioning, messaging and identity strategies.
• Maintain brand consistency across digital platforms, campaigns, partnerships and offline events.
• Conduct competitor research, market analysis and audience segmentation.
• Strengthen brand awareness, recognition and reputation.
• Plan and execute integrated online and offline marketing campaigns.
• Develop monthly and quarterly marketing calendars.
• Manage campaign budgets, timelines and deliverables.
• Evaluate campaign performance and optimize marketing strategies.
• Develop content strategies for Instagram, TikTok, YouTube, Telegram and other relevant platforms.
• Work closely with social media and creative teams.
• Understand SEO fundamentals, social search optimization and digital analytics.
• Monitor audience growth, engagement, website traffic and conversion performance.

4. KOL, Partnerships & Event Marketing

• Identify and manage influencer, creator and brand partnership opportunities.
• Plan marketing activations for sponsorships, motorsport events and community initiatives.
• Coordinate event-related branding, promotional content and media exposure.
• Measure partnership and sponsorship effectiveness.

5. Marketing Analytics & Reporting

• Establish marketing KPIs and reporting frameworks.
• Track campaign performance, brand awareness, acquisition and conversion metrics.
• Analyzing marketing expenditure and return on investment.
• Prepare management reports with actionable recommendations.

6. Team & Project Management

• Coordinate designers, content creators, social media executives and external agencies.
• Ensure campaigns are delivered on time and within budget.
• Improve marketing workflows, collaboration and execution quality.
• Work closely with management to align marketing activities with business objectives.

Requirements

• Minimum 5 years of relevant marketing experience.
• Proven experience in both brand building and campaign execution.
• Strong understanding of digital marketing and social media ecosystems.
• Experience managing marketing budgets and multiple projects.
• Strong analytical, communication and presentation skills.
• Ability to develop strategies and execute them independently.
• Proficiency in English; Mandarin and Bahasa Malaysia are strong advantages.
• Experience in entertainment, lifestyle, sports, motorsport, digital platforms or community-driven brands is advantageous.
• Familiarity with Google Analytics 4, Google Search Console, Meta Business Suite and reporting tools is an advantage.