Assistant Manager, Commercial Comms & Creative Strategy

Malaysia Airlines; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

Malaysia Airlines is seeking an Assistant Manager for Commercial Communications and Creative Strategy in Kuala Lumpur. This role is essential in shaping and executing effective marketing communications and creative strategies. You will lead a team to develop content, manage campaigns, and collaborate with multiple departments to enhance brand awareness. The position requires a Bachelor's degree in Marketing Communications and 4-5 years of relevant experience, along with strong leadership and analytical skills.

Qualifications

• 4-5 years of experience in brand communication strategy and campaign management.
• Advanced knowledge of marketing communication techniques.
• Strong understanding of creative work and digital marketing.

Responsibilities

• Develop and implement commercial communications and creative strategy.
• Lead a team of creative professionals in campaigns.
• Collaborate with cross-functional teams for effective communication strategies.

Skills

Brand communication strategy

GTM campaign plans

Project management

Leadership

Analytical skills

Negotiation skills

Creativity

Education

Bachelor's Degree in Marketing Communications or related field

Job description

Position Title

Assistant Manager, Commercial Comms & Creative Strategy

Reporting To

Senior Manager, Commercial Brand Comms & Creative Strategy

Position Summary

A pivotal role in shaping and executing commercial communications and creative strategies. This position is responsible for driving brand awareness, developing compelling content, and creating impactful campaigns that resonate with Malaysia Aviation Group (MAG)’s target audience.

Key Accountabilities

• Develop and implement the overall commercial communications and creative strategy in alignment with the company's goals and objectives.
• Lead a team of creative professionals in campaigns & GTM plans by providing strategic comms direction, and support to ensure the successful execution of projects.
• Collaborate with designers, copywriters, marketers, and other team members to bring their ideas to life.
• Collaborate closely with cross-functional teams including marketing, sales, and product development to understand customer needs and develop effective communication strategies.
• Create and manage integrated marketing campaigns that drive brand awareness, generate leads, and support sales efforts.
• Oversee the development of engaging and high-quality content across various channels, including social media, website, email marketing, and print collateral.
• Drive the development and execution of creative concepts, ensuring consistency, brand integrity, and alignment with marketing objectives.
• Monitor industry trends, competitive landscape, and customer insights to identify opportunities for innovation and differentiation.
• Track and analyze campaign performance and provide actionable insights to optimize future strategies.
• Manage relationships with external agencies, freelancers, and vendors, ensuring deliverables meet quality standards and deadlines.
• Stay up-to-date with emerging marketing trends, platforms, and technologies to continuously enhance our marketing efforts.
• Monitor project statuses, governance, budget, contracts and tenders accordingly.

Qualifications / Areas of Experience

• Bachelor's Degree in Marketing Communications, Advertising or a related field.
• 4-5 proven years of experience in combination of the following fields: brand communication strategy, GTM campaign plans, brand campaign management, preferably in a similar industry or agency environment.

Areas of Experience

• Advanced knowledge of marketing communication techniques and tools
• Strong analytical and project management skills.
• Strong understanding of creative work
• Strong negotiation and presentation skills

Key Challenge

• Strong leadership skills with the ability to inspire and motivate a team to achieve outstanding results.
• Excellent written and verbal communication skills, with a keen eye for detail and a knack for storytelling.
• Proficient in utilizing various marketing channels and platforms to reach target audiences effectively.
• Solid understanding of digital marketing, social media trends, and analytics.
• Creative thinker with the ability to translate ideas into actionable marketing initiatives