SENIOR EXECUTIVE / ASSISTANT MANAGER, PRODUCT MANAGEMENT AND DEVELOPMENT

Country Farms Sdn Bhd; Shah Alam; Sur place; MYR 72 000 - 110 000; Plein temps

Avantages offerts par ce poste

Dynamic culture

Career growth opportunities

Performance-based rewards

Résumé du poste

Country Farms Group of Companies (CFG) is seeking a Senior Executive / Assistant Manager to drive end-to-end New Product Development in Malaysia. You will manage concepts, formulations, and regulatory clearances, coordinating with R&D, QA, Supply Chain, and Marketing to deliver market-ready products.

Responsibilities include sourcing ingredients, optimizing packaging, solving technical challenges, and supporting commercial launches with strong project management and market intelligence.

Qualifications

• Bachelor’s Degree in Food Science, Food Technology, Nutrition, Pharmaceutical Science, Dietetics, or related discipline.
• 2–3 years of hands‑on experience in Product Development or R&D within FMCG, Food & Beverage, Functional Foods, or Nutraceutical industries.

Responsabilités

• Lead new product development initiatives from concept ideation, formulation, prototyping to testing, regulatory clearance, and commercial launch.
• Source, evaluate, and test new raw materials, functional ingredients, and sustainable packaging solutions with suppliers.
• Continuously improve existing product lines through reformulation, cost optimization, and packaging enhancements.
• Identify and resolve technical, formulation, quality, or manufacturing challenges during development and pilot runs.
• Establish project schedules, milestones, and resource allocation to ensure on-time completion.
• Proactively identify regulatory, quality, or supply chain bottlenecks and implement solutions.
• Maintain NPD documentation and provide progress updates to stakeholders and management.
• Monitor consumer trends, industry shifts, and competitor activity to uncover market gaps.
• Support sales and marketing with technical product knowledge and customized client proposals.

Connaissances

NPD management

Formulation

Sourcing

Product optimization

Regulatory compliance

Project management

Cross‑functional collaboration

Commercial awareness

Formation

Bachelor’s degree in Food Science/related

Outils

MS Office

Description du poste

SENIOR EXECUTIVE / ASSISTANT MANAGER, PRODUCT MANAGEMENT AND DEVELOPMENT

Are you passionate about turning market trends into innovative food, beverage, and health products? We are looking for a proactive and detail-oriented Senior Executive / Assistant Manager to join our dynamic team.

In this role, you will champion the end-to-end New Product Development (NPD) lifecycle—from initial market research and raw material sourcing to formulation, regulatory approval, and successful commercial launch. You will act as the vital link between cross-functional teams (R&D, QA, Supply Chain, and Marketing) and external partners to deliver high-quality, commercially viable products that captivate modern consumers.

KEY RESPONSIBILITIES

NPD Management: Lead new product development initiatives from concept ideation, formulation, and prototyping through to testing, regulatory clearance, and commercial launch.

Formulation & Sourcing: Source, evaluate, and test new raw materials, functional ingredients, and sustainable packaging solutions in collaboration with trusted suppliers.

Product Optimization: Continuously improve existing product lines through reformulation, cost optimization, and packaging enhancements.

Technical Problem Solving: Identify and resolve technical, formulation, quality, or manufacturing challenges during development and pilot runs.

ABOUT THE ROLE

Are you passionate about turning market trends into innovative food, beverage, and health products? We are looking for a proactive and detail-oriented Senior Executive / Assistant Manager to join our dynamic team.

In this role, you will champion the end-to-end New Product Development (NPD) lifecycle—from initial market research and raw material sourcing to formulation, regulatory approval, and successful commercial launch. You will act as the vital link between cross-functional teams (R&D, QA, Supply Chain, and Marketing) and external partners to deliver high-quality, commercially viable products that captivate modern consumers.

KEY RESPONSIBILITIES

1. Product Innovation & R&D

• NPD Management: Lead new product development initiatives from concept ideation, formulation, and prototyping through to testing, regulatory clearance, and commercial launch.

• Formulation & Sourcing: Source, evaluate, and test new raw materials, functional ingredients, and sustainable packaging solutions in collaboration with trusted suppliers.

• Product Optimization: Continuously improve existing product lines through reformulation, cost optimization, and packaging enhancements.

• Technical Problem Solving: Identify and resolve technical, formulation, quality, or manufacturing challenges during development and pilot runs.

2. End-to-End Project Management

• Timeline Oversight: Establish project schedules, milestones, and resource allocation to ensure on-time project completion.

• Risk Mitigation: Proactively identify technical, regulatory, quality, or supply chain bottlenecks and implement effective solutions.

• Documentation & Reporting: Maintain complete NPD documentation and provide clear progress updates to key stakeholders and management.

3. Market Intelligence & Strategy

• Trend Analysis: Monitor consumer behavior, industry shifts, and competitor activity (pricing, claims, ingredients, formats) to uncover untapped market gaps.

• Commercial Feasibility: Evaluate the market demand and viability of prospective concepts to help shape the company’s long-term product roadmap.

4. Cross-Functional Collaboration & Commercial Support

• Operations Alignment: Partner with Production, QA, and Supply Chain teams to ensure seamless pilot trials, material readiness, and consistent commercial manufacturing.

• Regulatory Compliance: Work with Regulatory and Quality teams to ensure all formulations and labels adhere to applicable food and safety standards.

• Sales & Marketing Support: Provide technical product knowledge, assist in building customized client proposals, and support product launch strategies.

REQUIREMENTS & QUALIFICATIONS

• Education: Bachelor’s Degree in Food Science, Food Technology, Nutrition, Pharmaceutical Science, Dietetics, or a related discipline.

• Experience: 2–3 years of hands‑on experience in Product Development or R&D within FMCG, Food & Beverage, Functional Foods, or Nutraceutical industries. (Strong candidates with relevant technical expertise will also be considered).

• Core Skills:

- Solid technical understanding of ingredient functionality, food formulation, and NPD processes.

- Familiarity with food safety, testing protocols, regulatory requirements, and raw material sourcing.

- Demonstrated track record in project management, cross‑functional coordination, and problem‑solving.

- Strong commercial awareness and analytical skills.

KEY PERFORMANCE AREAS (KPIS)

• Delivery & Execution: Timely completion of NPD projects within budget and target launch windows.

• Product Quality & Compliance: Ensuring new products meet target specifications, regulatory standards, and margin objectives.

• Cross‑Functional Efficiency: Maintaining smooth, proactive collaboration across R&D, QA, Operations, and Commercial teams.

• Commercial Impact: Translating consumer trends into successful, scalable products.

KNOWLEDGE & SKILL

• Good understanding of ingredients, formulation and NPD processes.

• Knowledge of food, nutrition, nutraceuticals and health‑related products.

• Understanding of product testing, quality, regulatory and production requirements.

• Knowledge of market trends, consumer needs and competitor analysis.

• Familiarity with raw materials, packaging and supplier sourcing is an advantage.

• Good project coordination, documentation and Microsoft Office skills.

COMPETENCIES

• Analytical and problem‑solving skills.

• Good communication and interpersonal skills.

• Strong coordination and follow‑up skills.

• Able to manage multiple projects and work independently.

• Detail‑oriented, proactive and resourceful.

• Commercially aware and customer‑focused.

WHAT WE OFFER

• Dynamic Culture: A collaborative, supportive, and energetic work environment.

• Career Growth: Opportunities to lead projects, expand product portfolios, and grow into leadership roles in retail and digital commerce.

• Rewards: Competitive compensation package with performance‑based incentives.

Country Farms Group of Companies (CFG) is a growing FMCG group in the wellness and health‑oriented sector. With brands including Country Farm Organics, Beyond Meat, Nature’s Quest, Vince BetterFoods, Signature Premium Organic, JannaFarm and ANDA bottled water, we are one of the largest producers and marketers of nutraceuticals, functional food, organic and natural‑based consumer products in Malaysia and significantly in the Asia Pacific Region.

The company markets healthier better‑for‑you consumer goods through both physical retail stores and e‑commerce channel. We are dedicated to an exciting mission of introducing accessible and high quality healthier products to all consumers in the country and the surrounding regions. In line with our rapid expansion, we welcome enthusiastic and dynamic people to come on board to be part of our team.

Country Farms Group of Companies (CFG) is a growing FMCG group in the wellness and health‑oriented sector. With brands including Country Farm Organics, Beyond Meat, Nature’s Quest, Vince BetterFoods, Signature Premium Organic, JannaFarm and ANDA bottled water, we are one of the largest producers and marketers of nutraceuticals, functional food, organic and natural‑based consumer products in Malaysia and significantly in the Asia Pacific Region.

The company markets healthier better‑for‑you consumer goods through both physical retail stores and e‑commerce channel. We are dedicated to an exciting mission of introducing accessible and high quality healthier products to all consumers in the country and the surrounding regions. In line with our rapid expansion, we welcome enthusiastic and dynamic people to come on board to be part of our team.

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