Marketing Executive / Marketing Manager

LANC CORPORATION SDN BHD; Rawang; On-site; MYR 60,000 - 110,000; Full time

Job summary

LANC CORPORATION SDN BHD in Malaysia is seeking a proactive Marketing Executive/Manager to drive brand development, trade marketing, product launches, and promotional campaigns across channels.

The role involves developing creative marketing strategies, collaborating with agencies and suppliers, managing budgets and timelines, and identifying new opportunities through market insights.

Qualifications

• Diploma or Degree in Marketing, Business, Mass Communication, or a related field.
• Marketing Executive: 2–4 years of relevant marketing experience.
• Marketing Manager: 5 years or more of relevant experience, preferably with experience leading marketing projects independently.
• Experience in FMCG, food and beverage, consumer products, or retail marketing is an advantage.
• Good understanding of branding, promotional campaigns, and marketing materials.
• Strong organisational, communication, and project management skills.
• Creative, resourceful, detail-oriented, and able to multitask.
• Comfortable working independently in a hands-on environment.
• Experience working with design agencies, suppliers, or digital marketing platforms is an advantage.

Responsibilities

• Drive brand-building initiatives, marketing campaigns, and product launches to strengthen brand presence and consumer engagement.
• Develop creative and impactful marketing strategies and activities.
• Take ownership of marketing projects from concept to completion, ensuring effective execution and measurable outcomes.
• Collaborate with cross-functional teams, creative agencies, suppliers, distributors, and business partners to deliver successful marketing initiatives.
• Develop and execute trade marketing activities, retail promotions, and consumer campaigns to increase brand visibility and support sales growth.
• Play an active role in shaping brand identity, product packaging, marketing collaterals, and brand communications.
• Drive the development of engaging creative content, digital campaigns, social media initiatives, and promotional materials.
• Manage project timelines, budgets, and deliverables while ensuring alignment with business and brand objectives.
• Identify new marketing opportunities through market research, consumer insights, competitor activities, and emerging trends.
• Monitor campaign performance, evaluate effectiveness, and recommend improvements to continuously strengthen marketing impact.

Skills

Branding

Campaign management

Digital marketing

Social media

Project management

Communication

Education

Diploma or Degree in Marketing, Business, Mass Communication, or related field

Tools

Digital marketing platforms

Job description

We are looking for a proactive and results-driven Marketing Executive / Marketing Manager to drive marketing initiatives across brand development, trade marketing, product launches, and promotional campaigns.

Key Responsibilities

Drive brand-building initiatives, marketing campaigns, and product launches to strengthen brand presence and consumer engagement.

Bring fresh ideas to life by developing creative and impactful marketing strategies and activities.

Take ownership of marketing projects from concept to completion, ensuring effective execution and measurable outcomes.

Collaborate with cross-functional teams, creative agencies, suppliers, distributors, and business partners to deliver successful marketing initiatives.

Develop and execute trade marketing activities, retail promotions, and consumer campaigns to increase brand visibility and support sales growth.

Play an active role in shaping brand identity, product packaging, marketing collaterals, and brand communications.

Drive the development of engaging creative content, digital campaigns, social media initiatives, and promotional materials.

Manage project timelines, budgets, and deliverables while ensuring alignment with business and brand objectives.

Identify new marketing opportunities through market research, consumer insights, competitor activities, and emerging trends.

Monitor campaign performance, evaluate effectiveness, and recommend improvements to continuously strengthen marketing impact.

Job Requirements

Diploma or Degree in Marketing, Business, Mass Communication, or a related field.

Marketing Executive: 2–4 years of relevant marketing experience.

Marketing Manager: 5 years or more of relevant experience, preferably with experience leading marketing projects independently.

Experience in FMCG, food and beverage, consumer products, or retail marketing is an advantage.

Good understanding of branding, promotional campaigns, and marketing materials.

Strong organisational, communication, and project management skills.

Creative, resourceful, detail-oriented, and able to multitask.

Comfortable working independently in a hands-on environment.

Experience working with design agencies, suppliers, or digital marketing platforms is an advantage.

Manufacturing, Transport & Logistics 51-100 employees

Our Companies are involved in the manufacturing and marketing of canned and other processed foods. Backed by more than 40 years' experience in the processed food business, we are proud to be recognized as one of the largest canned food producers in Malaysia.

Our production facilities are modern and supported by FSSC 22000, HALAL, MesTI, Veterinary Health and many other credentials. We produce canned Beans, Seafoods, Meat, Spreads, Fruits and Sauces.

Our aggressively expanding businesses, investments and diversification provide golden opportunities for new and experienced employees to acquire new skills and exposures. We also adopt a merit system to recognize and develop performing employees for career growth.

Our remunerations are extremely competitive and keep up with current labour market and legislation requirements.

We are located at:

12 JALAN KENANGA 7

BUKIT BERUNTUNG

48300 RAWANG

SELANGOR DARUL EHSAN

MALAYSIA

For enquiry, please contact:

Office Telephone: [phone]

Our Companies are involved in the manufacturing and marketing of canned and other processed foods. Backed by more than 40 years' experience in the processed food business, we are proud to be recognized as one of the largest canned food producers in Malaysia.

Our production facilities are modern and supported by FSSC 22000, HALAL, MesTI, Veterinary Health and many other credentials. We produce canned Beans, Seafoods, Meat, Spreads, Fruits and Sauces.

Our aggressively expanding businesses, investments and diversification provide golden opportunities for new and experienced employees to acquire new skills and exposures. We also adopt a merit system to recognize and develop performing employees for career growth.

Our remunerations are extremely competitive and keep up with current labour market and legislation requirements.

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