Senior Executive, Advertising & Promotions

Lim Seong Hai Capital Berhad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Lim Seong Hai Capital Berhad is seeking a proactive Senior Executive, Advertising & Promotions to lead multi-channel marketing campaigns across KL Tower attractions. You will drive visitor footfall, enhance brand visibility and develop strategic partnerships while coordinating with agencies, media partners and internal teams.

With a background in marketing or mass communications and at least four years of experience, you will manage campaigns end-to-end and monitor performance, always aiming for

Qualifications

• Diploma/Degree in Marketing, Mass Communication, Business or related field.
• Minimum 4 years' experience in advertising, promotions, marketing communications or event marketing.
• Proven experience in managing marketing campaigns independently.
• Strong stakeholder management, communication and project coordination skills.
• Experience in media relations, partnerships or tourism/leisure/hospitality industry will be an added advantage.

Responsibilities

• Plan and execute advertising, promotional campaigns and event activations across KL Tower attractions.
• Independently manage campaigns from planning to execution with minimal supervision.
• Coordinate with agencies, media partners, vendors and internal stakeholders to ensure successful campaign delivery.
• Develop media, promotional and partnership opportunities to increase visitor footfall and brand visibility.
• Organise launches, promotions, events and marketing activations.
• Monitor campaign performance and prepare post-campaign reports.
• Manage campaign budgets and marketing expenditures.
• Any other duties assigned by Management.

Skills

Campaign mgmt

Stakeholder mgmt

Event coordination

Media relations

Budget management

Education

Marketing degree

Mass Communication degree

Job description

Senior Executive, Advertising & Promotions

We are seeking a proactive and results-driven Senior Executive, Advertising & Promotions to lead marketing campaigns, media engagement and event activations across KL Tower attractions. This role will be responsible for driving visitor footfall, enhancing brand visibility, developing strategic partnerships and ensuring successful execution of campaigns with minimal supervision.

Responsibilities

Plan and execute advertising, promotional campaigns and event activations across KL Tower attractions.

Independently manage campaigns from planning to execution with minimal supervision.

Coordinate with agencies, media partners, vendors and internal stakeholders to ensure successful campaign delivery.

Develop media, promotional and partnership opportunities to increase visitor footfall and brand visibility.

Organise launches, promotions, events and marketing activations.

Monitor campaign performance and prepare post-campaign reports.

Manage campaign budgets and marketing expenditures.

Any other duties assigned by Management.

Requirements

Diploma/Degree in Marketing, Mass Communication, Business or related field.

Minimum 4 years' experience in advertising, promotions, marketing communications or event marketing.

Proven experience in managing marketing campaigns independently.

Strong stakeholder management, communication and project coordination skills.

Experience in media relations, partnerships or tourism/leisure/hospitality industry will be an added advantage.

Able to work weekends and public holidays when required.