Senior E-Commerce Executive ( Preferably FMCG background)

Unicharm Malaysia Trading Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Unicharm Malaysia Trading Sdn Bhd is seeking a Senior E-Commerce Executive with an FMCG background to drive online growth across marketplaces such as Lazada and TikTok. You will enhance customer experience, manage order fulfilment, and support platform activations while analyzing data to generate consumer insights.

You will collaborate with Brand Marketing, Media, Supply Chain and Finance teams to optimize pricing, promotions and assortment strategies, tracking KPIs and driving revenue growth.

Qualifications

• Bachelor's degree in Commerce, Business Administration, Marketing or related field.
• 2-4 years of experience in eCommerce management.
• Proven track record managing online marketplaces accounts.
• Familiarity with Shopee, Lazada and TikTok platforms.
• Strong analytics to track trends and optimize performance.
• Good communication in written and verbal English.

Responsibilities

• Oversee key online marketplaces and platform accounts to drive sustainable growth.
• Develop and execute plans to enhance brand presence and operational performance.
• Analyse data from market studies to generate consumer insights.
• Coordinate promotions, pricing, and assortment strategies.
• Monitor metrics like sales, GMV, ROAS, traffic and conversion rates.
• Collaborate with Brand Marketing, Media, Supply Chain and Finance teams.

Skills

eCommerce management

Analytics

MS Office

English communication

Teamwork

Digital marketing

Education

Bachelor's degree in Commerce/Business/Marketing

Tools

Shopee

Lazada

TikTok

Job description

Senior E-Commerce Executive ( Preferably FMCG background)

This role has the responsibilities of contributing to the growth of the online business of Uni-Charm Corp. S/B. This individual is responsible for enhancing the customer experience, executing customer order fulfilment and maintaining the technology and infrastructure. This role also involves analysing data from market and consumer studies to generate consumer insights.

Key responsibilities

Oversee key online marketplaces and platform accounts, ensuring strategic alignment and optimization to drive sustainable growth, including developing and executing strategic plans to enhance brand presence and operational performance across platforms such as Lazada and TikTok.

Provide strategic input into channel, customer, and distributor strategies to ensure achievement of sales targets and KPIs.

Drive commercial performance across marketplaces, including TikTok Shop, by optimizing pricing, promotions, and assortment strategies.

Monitor and optimize key metrics such as sales, GMV, ROAS, traffic, and conversion rates.

Support promotional planning, seasonal campaigns, and key platform activations to maximize revenue and market share.

Collaborate closely with Brand and Media teams to execute platform-native content strategies, particularly for TikTok.

Coordinate creator and influencer campaigns to support product launches, hero SKU pushes, and key promotional moments.

Partner closely with Brand Marketing, Media, Supply Chain, Finance, and Agency teams to ensure seamless campaign and platform execution across all eCommerce and social commerce activities.

Leverage analytics and platform data to track sales trends, identify growth opportunities, and optimize digital performance across the eCommerce ecosystem.

Conduct performance analysis, A/B testing, and generate regular reports to provide actionable insights to stakeholders.

About you

Bachelor's Degree in Commerce, Business Administration, Marketing or related field.

Minimum 2-4 years of experience in eCommerce management.

Proven track record in managing online marketplaces accounts, developing and executing sales strategies.

Familiarity with eCommerce platforms like Shopee, Lazada, or TikTok.

Strong capability in using analytics to track trends, identify opportunities, and optimize performance.

Good communication skills in written, verbal and presentation.

Strong knowledge of MS Office and computer literacy.

Excellent communications skills in both written and verbal English.

Able to work in team.

Creativity, innovation and strong analytical skills.

Unicharm’s mission is to realize a cohesive society where people and pets live in harmony alongside the global environment. Their vision is NOLA & DOLA (Necessity of Life with Activities & Dreams of Life with Activities), anchored by core values centered on innovation, ownership, and "Management with Resonance".

Unicharm’s mission is to realize a cohesive society where people and pets live in harmony alongside the global environment. Their vision is NOLA & DOLA (Necessity of Life with Activities & Dreams of Life with Activities), anchored by core values centered on innovation, ownership, and "Management with Resonance".