Head of Content Systems & AI Workflows

Astro; Kuala Lumpur; On-site; MYR 250,000 - 420,000; Full time

Job summary

Astro Malaysia is seeking an AVP of Content Engineering to lead operations, transformation and automation of metadata and AI-enabled workflows across broadcast and digital ecosystems. You will oversee BSS, AMS, MAM integrations, and AI-enabled workflows, coordinating across scheduling, metadata, distribution, and engineering teams.

The role requires a strong governance mindset, 10+ years in IT/telecommunication-like environments, and leadership of in-house teams delivering scalable content

Qualifications

• Minimum 10 years of working experience with a Bachelor's degree in Information Technology, Computer Science, Engineering, Information Systems or equivalent.
• At least 6-7 years of experience in broadcast, media operations or content technology, preferably managing business-critical platforms in a 24/7 environment.
• Experience leading support engineers, analysts or small in-house development teams responsible for platform support, workflow automation, sprint delivery or enhancement development.
• Practical knowledge of agile delivery, sprint planning, backlog prioritisation, release coordination and resource planning for internal development or automation workstreams.
• Working knowledge of media and entertainment platforms, preferably business scheduling systems, metadata platforms, content distribution workflows, orchestration tools and selected media asset management integrations.
• Working knowledge of databases such as MSSQL or MySQL, including the ability to understand data models, write queries, support troubleshooting and coordinate database-related optimisation activities.
• Working knowledge of public cloud platforms such as AWS, GCP or Azure, with understanding of integration, scalability, security and operational support considerations.
• Experience implementing or governing both metadata and AI-enabled workflows in the media and entertainment industry, such as metadata enrichment, metadata extraction, delivery validation, subtitling, content QC, recommendation data readiness, workflow automation or AI-assisted production support.
• Familiarity with AI-assisted coding or vibe-coding workflows using tools such as Codex, Kiro or equivalent platforms, including the ability to guide use cases, review outputs, manage risks and ensure maintainable delivery.
• Strong governance mindset covering service management, cybersecurity, data protection, AI usage controls, documentation, auditability and vendor accountability.
• ITIL certification or equivalent service management experience is preferred.
• Strong stakeholder management skills with the ability to engage internal business users, technology teams, vendors and senior stakeholders.

Responsibilities

• Lead stakeholder engagement across content, scheduling, metadata, digital, distribution, engineering and product teams to align metadata requirements, delivery priorities and downstream consumption needs.
• Drive capacity planning, platform lifecycle management, system refresh initiatives and roadmap planning for metadata delivery, AI workflow enablement, content business systems and automation platforms.
• Ensure platform availability, operational resilience, incident management and continuous service improvement in a 24/7 broadcast environment.
• Priorities and manage change requests, enhancements, automation initiatives and sprint backlogs based on business value, operational urgency and resource availability.
• Manage a small in-house development and automation team, including sprint planning, task allocation, code review coordination, delivery tracking and release readiness.
• Implement AI-assisted and low-code development workflows, including practical use of tools such as Codex, Kiro or equivalent AI coding assistants, while maintaining engineering governance, security review, documentation and human oversight.
• Establish governance for both metadata and AI workflows, including metadata standards, delivery validation, use-case qualification, model/tool evaluation, quality assurance, auditability, data protection, risk controls and responsible adoption across content operations.

Skills

Stakeholder management

Agile delivery

Sprint planning

Cloud platforms

Metadata/AI workflows

Governance

ITIL

Leadership

Database knowledge

Automation leadership

Education

Bachelor's degree in Information Technology, Computer Science, Engineering, Information Systems or equivalent

Tools

Codex

Kiro

Job description

Astro Malaysia is seeking an AVP of Content Engineering to lead operations, transformation and automation of metadata and AI-enabled workflows across broadcast and digital ecosystems. You will oversee BSS, AMS, MAM integrations, and AI-enabled workflows, coordinating across scheduling, metadata, distribution, and engineering teams.

The role requires a strong governance mindset, 10+ years in IT/telecommunication-like environments, and leadership of in-house teams delivering scalable content