Growth-Driven Digital Marketing Lead

CLS STUDIO; Seberang Perai; On-site; MYR 42,000 - 66,000; Full time

Job summary

CLS STUDIO is hiring a Digital Marketing Executive to plan, execute, analyse, and optimise high-budget performance campaigns across multiple channels. You will work with experienced marketers, designers, and content teams in a fast-paced environment and take ownership of campaigns to drive measurable ROI.

The role requires hands-on experience with paid ads, SEO, email marketing, and social media, plus proficiency in analytics tools to track performance and optimise results.

Qualifications

• Diploma (or equivalent) in Marketing, Business Administration, or a similar field.
• Hands-on experience with paid ads (Google Ads, Meta Ads, TikTok Ads), SEO, email marketing, and social media campaigns.
• Able to independently set up, manage, monitor, and optimise paid advertising campaigns.
• Experience crafting and optimising email campaigns using tools such as Mailchimp, Klaviyo, HubSpot.
• Comfortable using Google Analytics to track performance and optimise campaigns.
• Proficient in spreadsheets for data analysis and reporting.

Responsibilities

• Develop and implement digital marketing strategies aligned with the company's goals.
• Conduct market research and identify marketing and growth opportunities.
• Independently create, execute, monitor, and optimise campaigns across email, social, paid media, and SEO.
• Research and test new channels and platforms to improve performance.
• Collaborate with designers and copywriters on ad creatives and landing pages.
• Coordinate with stakeholders and partners for campaign execution.
• Provide reports and analysis on ROI and performance to management.
• Monitor, analyse, and optimise metrics like ROI, ROAS, CPA, CTR, and conversions.
• Conduct A/B tests on creatives, landing pages, and audiences.
• Manage budgets and allocate advertising spend efficiently.

Skills

Digital Marketing

Performance Marketing

Paid Media

Growth Marketing

Campaign Management

Education

Diploma in Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Mailchimp

Klaviyo

HubSpot

Job description

CLS STUDIO is hiring a Digital Marketing Executive to plan, execute, analyse, and optimise high-budget performance campaigns across multiple channels. You will work with experienced marketers, designers, and content teams in a fast-paced environment and take ownership of campaigns to drive measurable ROI.

The role requires hands-on experience with paid ads, SEO, email marketing, and social media, plus proficiency in analytics tools to track performance and optimise results.