Junior Marketing Executive

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser seeks a passionate Social-Media Manager to grow accounts across LinkedIn, Instagram, Facebook and TikTok. You will craft monthly content calendars, publish on schedule and drive audience growth with engagement and select paid campaigns where appropriate.

You will create graphics, captions and short-form content, collaborating with teams to translate business news into compelling posts. Proficiency in English, Chinese, and Bahasa Malaysia is a plus.

Qualifications

• Diploma or Degree in Marketing, Communications, Media, Business or related field.
• 1–3 years of experience in social-media marketing or digital marketing.
• Strong written English, Chinese and Bahasa Malaysia proficiency is an advantage.
• Good understanding of LinkedIn, Instagram, Facebook, TikTok and other platforms.
• Ability to write clear, professional content for business audiences.

Responsibilities

• Manage and grow assigned social-media accounts across LinkedIn, Instagram, Facebook, TikTok and other platforms.
• Develop and maintain monthly content calendars aligned to objectives and brand positioning.
• Publish content consistently according to agreed schedules.
• Execute organic growth, community engagement and select paid campaigns when appropriate.
• Monitor platform trends, competitor activity and industry developments.
• Engage with audiences and escalate business inquiries as needed.
• Create content including graphics, carousels, videos, captions and articles.
• Work with teams to convert business developments into engaging social-media content.
• Use AI tools to develop content ideas and produce high-quality content, review for accuracy.

Skills

Social media marketing

Content creation

AI content tools

Analytics & reporting

Multilingual EN/CN/MS

Education

Diploma or Degree in Marketing

Tools

Canva

CapCut

Adobe Creative Suite

ChatGPT

Midjourney

Runway

Job description

Social-Media Management and Audience Growth

Manage and grow assigned social-media accounts across LinkedIn, Instagram, Facebook, TikTok and other relevant platforms.

Develop and maintain monthly content calendars based on each account’s objectives, target audience and brand positioning.

Publish content consistently according to agreed schedules.

Execute organic audience-growth initiatives, community engagement and selected paid campaigns where appropriate.

Monitor platform trends, competitor activity, sector developments and timely content opportunities.

Engage with audiences and respond to comments or messages professionally; escalated material business enquiries to the relevant person.

Build followers who are relevant to the account’s objectives, including corporate decision-makers, investors, entrepreneurs, industry professionals and potential clients.

Content Creation

Create, source and coordinate content including graphics, carousels, short-form videos, captions, articles, scripts and campaign materials.

Work with management, clients and internal teams to convert business developments, corporate news, capital-markets insights, M&A and industry topics into engaging social-media content.

Ensure all published materials are accurate, professional and aligned with the relevant brand guidelines and tone of voice.

Support marketing initiatives including client announcements, events, presentations, website content and business-development campaigns.

AI-Enabled Content Production

Use AI-assisted tools to develop content ideas and produce high-quality written, visual and video content.

Write and refine prompts that generate content aligned with each brand’s objectives, audience and messaging.

Use AI tools to assist with social-media captions, article outlines, content calendars, visual concepts, video scripts, short-form videos and other marketing materials.

Maintain a structured library of effective prompts, templates and content formats to improve speed, consistency and quality.

Review, edit and adapt all AI-generated materials before publication to ensure factual accuracy, relevance, brand consistency and professional standards.

Reporting and Optimisation

Track account performance, including follower growth, reach, engagement rate, video views, profile visits, website traffic and inbound enquiries where applicable.

Prepare concise monthly reports covering key performance indicators, best-performing content, audience insights and recommended actions.

Test and refine content formats, posting timing, topics and campaign approaches based on performance data.

About you

Diploma or Degree in Marketing, Communications, Media, Business or a related field.

1–3 years of experience in social-media marketing, content creation or digital marketing. Strong fresh graduates with a relevant portfolio may be considered.

Good understanding of LinkedIn, Instagram, Facebook, TikTok and other relevant social-media platforms.

Strong written English, Chinese and Bahasa Malaysia proficiency are advantages.

Ability to write clear, professional and engaging content for business audiences.

Familiarity with Canva, CapCut, Adobe Creative Suite or similar content-production tools.

Practical ability to use AI tools for content creation and marketing workflows.

Familiarity with tools such as ChatGPT, Canva AI, CapCut AI, Midjourney, Adobe Firefly, Runway or similar platforms is an advantage.

Comfortable creating or supporting short-form video content.

Interest in business, investing, corporate communications, capital markets or entrepreneurship is preferred.

Strong attention to detail, initiative and ability to manage multiple accounts and deadlines.