Senior Digital Fundraising & Outreach Strategist

The National Cancer Society Of Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

The National Cancer Society of Malaysia (NCSM) is seeking a results-oriented Fundraising Digital Marketing Specialist to expand digital channels and donor income. You will develop strategies spanning digital campaigns, schools, colleges, and NGOs to drive sustainable revenue growth.

You will lead paid digital campaigns, engage influencers, and collaborate with internal teams to optimize performance and ensure timely delivery of marketing initiatives while upholding NCSM's mission.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 3 years of digital marketing and e-commerce experience.
• Proven track record of managing paid digital campaigns and performance tracking.
• Experience engaging influencers, partners, or external stakeholders.
• Strong analytical and performance monitoring capability.
• Commercial mindset with revenue accountability.
• Good communication and stakeholder management skills.
• Proficiency in Bahasa Melayu and English; liaise with non-English clients.

Responsibilities

• To develop and implement fundraising strategies that generate income through digital channels and other avenues, including one-time and regular giving.
• To grow income through digital marketing, social media, peer-to-peer fundraising, EDM, influencer collaboration, E-Wallet and other relevant platforms.
• To lead digital fundraising campaigns and ensure effective execution and timely delivery of marketing initiatives.
• To monitor and analyze campaign performance, including income growth, conversion rates and cost efficiency.
• To build and maintain strong relationships with donors, influencers and potential supporters to strengthen income growth.
• To develop and implement donor acquisition and engagement strategies to expand and sustain the donor base.
• To collaborate with team members across departments and external partners to identify and execute income growth opportunities.
• To maintain strong working relationships with service providers, digital platforms and external collaborators.
• To represent and uphold the values and brand of NCSM.
• To perform any other duties assigned by Management as and when required.

Skills

Digital marketing

Influencer marketing

Campaign management

Analytics

Communication

Education

Bachelor's degree in marketing

Job description

The National Cancer Society of Malaysia (NCSM) is seeking a results-oriented Fundraising Digital Marketing Specialist to expand digital channels and donor income. You will develop strategies spanning digital campaigns, schools, colleges, and NGOs to drive sustainable revenue growth.

You will lead paid digital campaigns, engage influencers, and collaborate with internal teams to optimize performance and ensure timely delivery of marketing initiatives while upholding NCSM's mission.