Senior Executive, Digital & Outreach Fundraising

The National Cancer Society Of Malaysia

Kuala Lumpur

On-site

MYR 60,000 - 120,000

Full time

11 days ago

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Job summary

The National Cancer Society of Malaysia (NCSM) is seeking a results-oriented Fundraising Digital Marketing Specialist to expand digital channels and donor income. You will develop strategies spanning digital campaigns, schools, colleges, and NGOs to drive sustainable revenue growth.

You will lead paid digital campaigns, engage influencers, and collaborate with internal teams to optimize performance and ensure timely delivery of marketing initiatives while upholding NCSM's mission.

Qualifications

Bachelor's degree in marketing, business, communications or related field.
3 years of digital marketing and e-commerce experience.
Proven track record of managing paid digital campaigns and performance tracking.
Experience engaging influencers, partners, or external stakeholders.
Strong analytical and performance monitoring capability.
Commercial mindset with revenue accountability.
Good communication and stakeholder management skills.
Proficiency in Bahasa Melayu and English; liaise with non-English clients.

Responsibilities

To develop and implement fundraising strategies that generate income through digital channels and other avenues, including one-time and regular giving.
To grow income through digital marketing, social media, peer-to-peer fundraising, EDM, influencer collaboration, E-Wallet and other relevant platforms.
To lead digital fundraising campaigns and ensure effective execution and timely delivery of marketing initiatives.
To monitor and analyze campaign performance, including income growth, conversion rates and cost efficiency.
To build and maintain strong relationships with donors, influencers and potential supporters to strengthen income growth.
To develop and implement donor acquisition and engagement strategies to expand and sustain the donor base.
To collaborate with team members across departments and external partners to identify and execute income growth opportunities.
To maintain strong working relationships with service providers, digital platforms and external collaborators.
To represent and uphold the values and brand of NCSM.
To perform any other duties assigned by Management as and when required.

Skills

Digital marketing

Influencer marketing

Campaign management

Analytics

Communication

Education

Bachelor's degree in marketing

Job description

NCSM conducts fundraising across multiple digital and outreach channels. This position works closely with the reporting manager and internal stakeholders to drive income growth through digital marketing, influencer collaborations and donor acquisition initiatives.

The role is responsible for developing new income streams, expanding digital channels, and strengthening sustainable income growth for the organization.

Key responsibilities and accountabilities:

To develop and implement fundraising strategies that generate consistent income through digital and avenues (schools, colleges, other NGOs) , including one-time and regular giving.

To grow income through digital marketing, social media, peer-to-peer fundraising, EDM, influencer collaboration, E-Wallet and other relevant platforms.

To lead digital fundraising campaigns and ensure effective execution and timely delivery of marketing initiatives.

To monitor and analyze campaign performance, including income growth, conversion rates and cost efficiency.

To build and maintain strong relationships with donors, influencers and potential supporters to strengthen income growth.

To develop and implement donor acquisition and engagement strategies to expand and sustain the donor base.

To collaborate with team members across departments and external partners to identify and execute income growth opportunities.

To maintain strong working relationships with service providers, digital platforms and external collaborators.

To represent and uphold the values and brand of NCSM.

To perform any other duties assigned by Management as and when required.

Requirement:

Possess minimum of bachelor's degree in marketing, business, communications or related field.

3 years of experience in digital marketing, e-commerce.

Proven track record of managing paid digital campaigns and performance tracking.

Experience engaging influencers, partners, or external stakeholders.

Strong analytical and performance monitoring capability.

Commercial mindset with revenue accountability.

Good communication and stakeholder management skills.

Proficiency in both Bahasa Melayu and English languages.

Must be able to liaise with clients who do not primarily communicate in English.

The National Cancer Society of Malaysia (NCSM) is a not-for-profit organization established in 1966 providing education, care and support services for people affected by cancer. It is the first cancer-related not-for-profit organization in Malaysia that provides an extensive range of cancer services and support to the public.

MISSION STATEMENT

NCSM’s mission is “To ensure that no Malaysian fears cancer by creating an understanding of cancer that leads to prevention and early detection, and by providing the best possible care and support for those affected by cancer. “

MOTTO AND OBJECTIVES

In line with its motto, “Giving Hope. Celebrating Life.” NCSM aims to:

Educate – To minimise cancer in Malaysia by raising public awareness on the prevention, screening and early detection of cancer through education

Care – To increase access to cancer services in Malaysia by providing affordable as well as advanced screening and diagnostic facilities