Digital Marketing & Fundraising Lead

Nurjiwa Foundation / Yayasan Nurjiwa; Kuala Lumpur; Presencial; MYR 90.000 - 140.000; Jornada completa

Descripción de la vacante

Nurjiwa Foundation in Kuala Lumpur is seeking a proactive Manager to lead its digital marketing, content and fundraising initiatives. The role blends strategic planning with hands-on content creation, including photography, videography, and event involvement.

You will develop integrated marketing and donor campaigns, manage budgets and KPIs, grow social media presence, and drive fundraising income across online and offline channels.

Formación

• Diploma or degree in Marketing, Communications, Business or a related field.
• Strong strategic planning, project coordination and budget management with measurable results.
• Proven ability to develop fundraising strategies that generate income, supported by examples of campaign outcomes.
• Strong understanding of digital marketing, SMO, audience engagement and paid social media campaigns.
• Able to interpret social media and fundraising data, prepare performance reports and recommend practical improvements.
• Proficient in video editing and basic graphic or content editing using relevant tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, Canva, Adobe Photoshop or equivalent software.
• Able to conceptualise and develop content storylines, shot plans, scripts and captions.
• Able to personally capture photographs and record videos for events, community programmes and field assignments. Proficiency with DSLR or mirrorless cameras and related equipment is an advantage.
• Strong written and verbal communication skills in Bahasa Malaysia and English, including proposal writing, presentations and donor communications.
• Strong relationship-building skills, with the ability to engage donors, sponsors, partners and internal stakeholders.
• Able to work independently with minimal supervision, exercise sound judgement and take ownership of agreed targets and deliverables.
• Able to manage multiple priorities and deadlines across office duties, content production, fundraising campaigns and events.
• Possess a valid driving licence and be able to drive to events, field assignments, content shoots and other Foundation activities.
• Be flexible and willing to work both in the office and on-site, including outdoor assignments and occasional events outside regular working hours.

Responsabilidades

• Develop and implement integrated digital marketing and fundraising plans aligned with the Foundation’s objectives and programme needs.
• Establish campaign targets, budgets, timelines and key performance indicators in consultation with management.
• Manage the marketing and fundraising calendar, coordinating campaigns, content production, donor outreach and events.
• Coordinate relevant departments, programme teams and external service providers to deliver quality work within agreed budgets and timelines.
• Review campaign performance and adjust strategies to improve engagement, donation conversion and fundraising income.
• Lead and execute digital marketing activities across social media, the website and email.
• Grow the Foundation’s presence on TikTok, Facebook, Instagram and YouTube, and assess opportunities to expand onto new platforms.
• Develop content concepts, human-interest storylines, shot plans, scripts and captions that support awareness and fundraising objectives.
• Plan and deliver photography and video coverage for all Foundation events and activities, including personally recording videos and taking photographs.
• Produce and edit photographs, videos and graphics for campaigns, social media and programme documentation.
• Ensure consistent Foundation branding, tone and messaging by working closely with relevant departments and teams.
• Manage paid digital campaigns, monitor spending and optimise results within approved budgets.
• Oversee community engagement and respond to enquiries, coordinating sensitive matters with the relevant teams.
• Support the organisation of and participate in online and offline events to build community relationships and increase brand awareness.

Conocimientos

Digital marketing

Campaign management

Content production

Donor relationships

Budget management

Video editing

Photography

Team leadership

Proposal writing

Bilingual BM/EN

Educación

Diploma/degree in Marketing or related field

Herramientas

Adobe Premiere Pro

CapCut

DaVinci Resolve

Canva

Adobe Photoshop

Descripción del empleo

Nurjiwa Foundation in Kuala Lumpur is seeking a proactive Manager to lead its digital marketing, content and fundraising initiatives. The role blends strategic planning with hands-on content creation, including photography, videography, and event involvement.

You will develop integrated marketing and donor campaigns, manage budgets and KPIs, grow social media presence, and drive fundraising income across online and offline channels.