Brand Strategist

AnyMind Group; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Creative office

MVP Awards

Annual Bonus

Paid Leave

Job summary

AnyMind Group is seeking an Executive/Senior Executive, Brand Strategist to turn client briefs into insight-driven campaigns. You will uncover insights, shape strategic directions, and translate them into clear narratives across proposals and campaigns.

Ideal candidates are curious, analytical, and able to contribute strategic perspectives beyond execution. Fluency in Chinese, English, and Bahasa is a plus, with 1–2 years in brand or social strategy and agency experience viewed favorably.

Qualifications

• 1–2 years in brand strategy or related field.
• Familiar with Meta, TikTok Insights and Google Trends.
• Strong storytelling and critical thinking skills.
• Good understanding of social media platforms and digital ecosystems.
• Fluent in Chinese, English & Bahasa; comfortable presenting ideas.
• Agency experience is a plus.

Responsibilities

• Research & Insights: Conduct and interpret research across brands, competitors, audiences, and industry trends.
• Translate data and observations into clear, actionable insights and strategic opportunities.
• Leverage social listening, platform data, and cultural trends to inform planning.
• Analyse campaign performance and extract key learnings.
• Identify opportunities for optimisation and improvement in strategies.
• Strategy, Proposal & Presentation: Develop campaign strategies, key messaging, and creative directions based on briefs.
• Translate business objectives and insights into clear strategic frameworks and ideas.
• Contribute ideas during brainstorming and planning sessions.
• Craft compelling pitch decks with strong storytelling and logical flow.
• Ensure clarity and consistency of messaging across strategy and proposal materials.
• Support internal and client presentations, with opportunities to present strategic thinking.
• Cross-functional Collaboration: Work with Account Managers to understand client requirements and feedback.
• Collaborate with Ops to reflect timelines, deliverables, and costings.
• Coordinate with cross-functional specialist teams (e.g. POKKT, XHS, affiliate, livestream) to integrate plans into cohesive strategy.

Skills

Brand strategy

Analytical thinking

Storytelling

Presentation skills

Time management

Tools

Meta

TikTok insights

Google Trends

Social listening tools

Google Slides

Google Sheets

Excel

Job description

We’re looking for an Executive / Senior Executive, Brand Strategist who plays an active role in turning client briefs into strong, insight-driven campaign strategies. You’ll be responsible for uncovering insights, shaping strategic directions, and translating them into clear, compelling narratives across proposals and campaigns. This role is ideal for someone who is curious, analytical, and able to move beyond execution to contribute meaningful strategic perspectives.

What You’ll Do

Research & Insights

• Conduct and interpret research across brands, competitors, audiences, and industry trends
• Translate data and observations into clear, actionable insights and strategic opportunities
• Leverage social listening, platform data, and cultural trends to inform planning
• Analyse campaign performance and extract key learnings
• Identify opportunities for optimisation and improvement in strategies

Strategy, Proposal & Presentation

• Develop campaign strategies, key messaging, and creative directions based on briefs
• Translate business objectives and insights into clear strategic frameworks and ideas
• Contribute ideas and perspectives during brainstorming and planning sessions
• Craft compelling pitch decks with strong storytelling and logical flow
• Ensure clarity and consistency of messaging across strategy and proposal materials
• Support internal and client presentations, with opportunities to contribute to presenting strategic thinking

Cross-functional Collaboration

• Work closely with Account Managers to understand client requirements and feedback.
• Collaborate with Ops to ensure proposals reflect realistic timelines, deliverables, and costings.
• Reaching out to cross-functional specialist teams (e.g. POKKT, XHS, affiliate, livestream and etc) to integrate their plans into the cohesive strategy

Who You Are

• Minimum 1-2 years of working in brand strategy, social strategy, influencer marketing or digital marketing
• Familiar with tools like Meta, TikTok insights, Google Trends, social listening tools and influencer trends
• Have a strong critical thinking and storytelling skills, able to connect insights to ideas
• Good understanding of social media platforms, content trends, and digital ecosystem
• Comfortable presenting ideas internally or to clients
• Organised and detail-oriented, with good time management skills.
• Comfortable handling multiple tasks and adapting in a fast-moving environment.
• Experience in agency environment is a plus
• Eager to learn, proactive, and not afraid to ask questions.
• Familiar with basic tools like Google Slides, Sheets, Excel, or similar platforms.
• Fluency in Chinese, English & Bahasa both verbal and written (additional languages are a bonus).

Why You’ll Love It

• Advanced AI tools for all positions
• Creative office at XXXX
• Competitive Salary
• Performance Review (2 times per year)
• Annual Performance Bonus
• Annual Paid Leave
• Marriage, Compassionate, and Parental Leaves
• Health Insurance
• Social Security
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• TGIF and other fun events at office