Social Media Specialist

SmartHire by SEEK; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Benefits offered by this job

Creative freedom

Fast-paced growth

Collaborative culture

Employee benefits (EPF, SOCSO, EIS)

Parking allowance

Job summary

Tinker Studio Sdn Bhd in Malaysia is seeking a Social Media Specialist to shape compelling brand stories, engage audiences and drive measurable results within a dynamic creative agency. You will develop content for multiple platforms, plan editorial calendars, analyze performance, refine targeting, and collaborate with the Social Brand Manager and Digital Marketing team to align with client goals.

Candidates should have 2–3 years of relevant experience, a marketing or communications degree, and

Qualifications

• Degree in Marketing, Communications, Journalism, Creative Writing or related field preferred.
• 2–3 years of social media experience in an agency or similar environment.
• Agency background is preferred to thrive in a fast-paced setting.
• Proficiency with major social platforms and platform algorithms.
• Hootsuite experience or integrations a plus.
• Fluent in Mandarin, English and Malay.

Responsibilities

• Create engaging content tailored to different social media platforms.
• Coordinate with Creative Department on the visual direction of promotional materials and digital assets.
• Shape content strategy by researching industry trends and identifying target audiences.
• Plan editorial calendars and syndication plans to keep content consistent and aligned with campaign goals.
• Spot growth opportunities by researching industry trends and opportunities.
• Collaborate with the Social Brand Manager and Digital Marketing teams to align strategy and execution with client goals.
• Optimize campaign performance by analysing results and making data-driven adjustments.
• Refine audience targeting by analysing behaviours and preferences.
• Support reporting and operations, maintaining records and preparing periodic reports.

Skills

Social media strategy

Copywriting

Analytics & reporting

Multilingual communication

Project collaboration

Education

Marketing / Communications degree

Tools

Hootsuite

Job description

Our client "Tinker Studio Sdn Bhd" is seeking a Social Media Specialist to join their team!

This is an opportunity to shape compelling brand stories, create meaningful audience engagement and drive measurable results within a dynamic creative agency environment.

About Our Client Tinker Studio Sdn Bhd is a dynamic agency where passionate creatives, Social Brand and Digital Marketing teams collaborate to bring clients’ brand stories to life through engaging campaigns and digital content.

What you'll be doing?

• Create engaging content: Develop innovative content tailored to different social media platforms and audience needs.
• Guide creative direction: Coordinate with the Creative Department on the visual direction of promotional materials and digital assets.
• Shape content strategy: Conduct competitive research, benchmark performance and identify target audiences to inform effective content strategies.
• Plan editorial activity: Build editorial calendars and syndication plans to keep content consistent, timely and aligned with campaign goals.
• Spot growth opportunities: Research industry trends and identify creative opportunities to support brand growth.
• Collaborate with stakeholders: Work with the Social Brand Manager and Digital Marketing team to align strategy and execution with client goals.
• Optimise campaign performance: Use analytics tools to track results, extract insights and make data-driven adjustments that improve engagement.
• Refine audience targeting: Analyse audience behaviours, preferences and habits to strengthen campaign targeting.
• Support reporting and operations: Maintain account records, prepare periodic reports and contribute to team operations and ad hoc duties as needed.

Who are they looking for?

• Relevant qualification: A degree in Marketing, Communication Studies, Journalism, Creative Writing or a related field is preferred for the role.
• Relevant experience: At least 2–3 years of experience as a Social Media Executive or Specialist in a similar role will support success in this position.
• Agency background: At least 2–3 years of agency experience will help the successful candidate thrive in the fast-paced environment.
• Platform expertise: Expert knowledge of leading social media platforms and their algorithms is important for creating effective content.
• Hootsuite capability: A firm grasp of Hootsuite and its integrations will support efficient planning and publishing.
• Paid advertising knowledge: A strong understanding of creating and distributing paid advertisements will support campaign execution.
• Persuasive copywriting: The ability to create authoritative, persuasive copy in a flexible and engaging style will help content connect with audiences.
• Performance mindset: Strong knowledge of relevant engagement metrics and an appreciation for novel insights and ideas will support continuous improvement.
• Language proficiency: Proficiency in Mandarin, English and Malay across spoken, reading and written communication is required for liaising with clients and stakeholders in those languages.

Why you should consider this opportunity?

Our client offers an attractive remuneration package and other benefits, such as:

• Creative freedom: Experiment, innovate and bring fresh ideas to life in a supportive environment.
• Fast-paced growth: Build professional skills in a dynamic agency setting.
• Collaborative culture: Work alongside passionate creatives who inspire and challenge one another.
• Employee benefits: Receive EPF, SOCSO and EIS, plus 12 days of annual leave and outpatient and inpatient medical coverage.
• Additional perks: Enjoy a parking allowance, birthday gifts, and quarterly and yearly bonuses.

All information received will be kept strictly confidential and will be used only for employment-related purposes.