Branding Executive

Private Advertiser; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Private Advertiser is seeking a Branding Specialist to strengthen brand positioning, visual identity, and campaign messaging. You will support brand strategy, creative direction, campaign planning, and consistency across all online and offline touchpoints.

Applicants should have at least 2 years in branding or related fields, strong copywriting, and the ability to write in English and Chinese. Bahasa Malaysia knowledge is a plus, and on-site work in Malaysia is required.

Qualifications

• Experience in branding, marketing, or communications.
• Strong grasp of brand positioning and messaging.
• Excellent copywriting and creative thinking skills.

Responsibilities

• Support brand positioning, voice, themes, and messages.
• Ensure brand consistency across socials, website, ads, videos, and offline materials.
• Collaborate with designers, content creators, video editors, and marketing teams on brand-aligned materials.
• Plan branding campaigns to boost awareness, trust, recall and engagement.
• Conduct market, competitor, audience research and trend monitoring.
• Create briefs, direction, slogans, taglines, and angles for campaigns.
• Review materials to fit brand guidelines and business objectives.
• Support offline branding activities like events, booths, sponsorships and activations.
• Track branding performance via awareness, engagement, sentiment, search interest, followers, and feedback.
• Assist in building brand guidelines, presentations, media kits, and internal docs.

Skills

Brand positioning

Brand strategy

Marketing comms

Copywriting

Creative thinking

Content strategy

Visual identity

Social media

KOL campaigns

Offline activations

Coordination

English writing

Chinese writing

Job description

We are looking for a Branding Specialist to strengthen our brand positioning, visual identity, campaign messaging, and market communication. This role will support brand strategy, creative direction, campaign planning, content messaging, and consistency across all online and offline brand touchpoints.

Key responsibilities

Support the development of brand positioning, brand voice, campaign themes, and marketing messages.

Ensure brand consistency across social media, website, ads, videos, offline materials, and partnership campaigns.

Work with designers, content creators, video editors, and marketing teams to produce brand-aligned materials.

Plan branding campaigns to increase awareness, trust, recall, and engagement.

Conduct market research, competitor analysis, audience research, and trend monitoring.

Create campaign briefs, creative direction, slogans, taglines, and communication angles.

Review marketing materials to ensure they match brand guidelines and business objectives.

Support offline branding activities such as events, booths, sponsorships, activations, and promotional materials.

Track branding performance through awareness metrics, engagement, sentiment, search interest, follower growth, and campaign feedback.

Assist in building brand guidelines, presentation decks, media kits, and internal brand documents.

Requirement

At least 2 years of experience in branding, marketing, content strategy, creative planning, or communications.

Strong understanding of brand positioning, messaging, visual identity, and audience psychology.

Good copywriting and creative thinking skills.

Able to write in English and Chinese. Bahasa Malaysia is a plus.

Familiar with social media, digital campaigns, KOL campaigns, and offline activations.

Good communication skills and able to coordinate with creative and marketing teams.

Detail-oriented, organized, and brand-sensitive.

Able to work on-site in Malaysia.