Strategy Planner (Mandarin Specialist)

REV Media Group; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

REV Media Group is seeking a Strategy Planner, with a Mandarin specialization, to connect people, culture, content, data and business to generate actionable client solutions. You will work with Strategy, Sales, Editorial, Sponsored Content and Audience/Data teams to develop integrated strategies for Malaysia’s Chinese-speaking audience.

You’ll develop proposals, analyze audience trends and present recommendations to clients and internal stakeholders, collaborating across multiple teams to

Qualifications

• Strong proficiency in English and Bahasa Melayu.
• Mandarin language proficiency is required for this specialist role.
• Strong analytical, critical-thinking and problem-solving skills.
• Experience in advertising, media, marketing, strategy, content or digital publishing is an advantage.
• Fresh graduates welcome to apply.
• Experience developing proposals, presentations or client-facing work is a plus.

Responsibilities

• Develop strategic solutions for client campaigns by turning business objectives into relevant content, media and platform strategies across REV Media Group.
• Build compelling client proposals that combine audience insights, creative ideas, media inventory, social platforms, creators, data and emerging digital solutions.
• Research audience behaviour, cultural trends, competitors and social conversations to uncover opportunities.
• Bring a Mandarin-market perspective to strategies for Malaysian audiences.
• Collaborate on integrated proposals representing REV’s digital capabilities within 360° solutions.
• Present strategies and recommendations to clients, media agencies and internal stakeholders.
• Work with Sales, Editorial, Sponsored Content, Social, Video, Influencer, Platform and Audience/Data teams.
• Analyse campaign performance and develop learnings and recommendations.
• Contribute to internal initiatives and new product development.

Skills

Strategic thinking

Analytical skills

Communication skills

Cross-functional collaboration

Commercial mindset

Mandarin proficiency

Generative AI tools

Tools

Generative AI tools

Job description

Obsessed with understanding why some ideas, campaigns and cultural moments

take off while others don’t? We’re looking for a Strategy Planner who can connect the dots between people, culture, content, data and business — and turn those insights into ideas and

solutions that brands can act on.

For this role, we’re particularly looking for someone who understands Malaysia’s Chinese-speaking audience and keeps a close eye on the platforms, creators, conversations and cultural trends shaping the community. You’ll work closely with our Strategy, Sales, Editorial, Sponsored Content and Audience/Data teams to develop client solutions across REV Media Group’s digital ecosystem.

What You’ll Do:

• Develop strategic solutions for client campaigns by turning business objectives into relevant content, media and platform strategies across REV Media Group.
• Build compelling client proposals that combine audience insights, creative ideas, media inventory, social platforms, creators, data and emerging digital solutions.
• Research audience behaviour, cultural trends, competitors and social conversations to uncover relevant opportunities for brands.
• Bring a Chinese-market perspective to strategies by identifying trends, platforms, creators and cultural moments relevant to Malaysian Chinese audiences.
• Collaborate on integrated Media Prima proposals, representing REV’s digital media and content capabilities within broader 360° solutions.
• Present strategies and recommendations confidently to clients, media agencies, marketing teams and internal stakeholders.
• Work cross-functionally with Sales, Editorial, Sponsored Content, Social, Video, Influencer, Platform and Audience/Data teams to develop practical and commercially relevant solutions.
• Analyse campaign performance and develop case studies, key learnings and recommendations that can strengthen future strategies and proposals.
• Contribute to internal initiatives and new product development that help grow REV’s content, audience and commercial offerings.

What We’re Looking For

We’re looking for someone who is:

• Naturally curious about people, culture, advertising, content, social media and emerging technology.
• Proactive, resourceful and willing to take ownership of problems rather than wait for answers.
• Able to think critically and turn information, research and data into clear insights and recommendations.
• Commercially minded, with the ability to connect creative ideas back to client objectives.
• A strong communicator who can articulate ideas clearly through both written proposals and presentations.
• Comfortable collaborating across different teams and managing multiple stakeholders.
• Organised and dependable, with good attention to detail and the ability to deliver quality work within deadlines.
• Open to feedback, continuous learning and developing new skills.

As the Mandarin Specialist within the Strategy team, you should have:

• Strong spoken Mandarin and the ability to understand Chinese-language digital content.
• A strong understanding of Malaysian Chinese audiences, culture,consumer behaviour and content preferences.
• Familiarity with platforms and ecosystems relevant to Chinese-speaking audiences, particularly Xiaohongshu.
• Awareness of emerging Chinese-language content trends, including creators, short-form content, microdramas, social commerce and cultural conversations.
• The ability to translate Chinese-market trends and insights into relevant opportunities for Malaysian brands.

Experience & Requirements

• Fresh graduates with strong strategic, analytical or communications skillsare welcome to apply.
• Strong proficiency in English and Bahasa Melayu.
• Proficiency in Mandarin is required for this specialist role.
• Strong analytical, critical-thinking and problem-solving skills.
• Comfortable using Generative AI tools for research, ideation, productivity and day-to-day work.
• Experience in advertising, media, marketing, strategy, content or digital publishing is an advantage.
• Experience developing proposals, presentations, campaign ideas or client-facing work is a plus.

What You’ll Gain

• Major brands, agencies and campaigns across a wide range of industries.
• Malaysia’s digital media, advertising and content ecosystem.
• Integrated campaigns spanning digital, social, creators, video, data and traditional media.
• The wider Media Prima ecosystem, including TV, radio, print and out-of-home.
• Emerging areas such as Generative AI, new social platforms, audience intelligence and evolving content formats.
• Opportunities to strengthen your skills in strategy, presentations, stakeholder management and commercial thinking.