Senior Content Specialist (Content Writer)

SWS 28 MEDICAL SDN. BHD.; Petaling Jaya; On-site; MYR 42,000 - 65,000; Full time

Job summary

SWS 28 MEDICAL SDN. BHD. seeks a Senior Content Specialist to craft engaging, brand-aligned content across online stores, social channels, and marketing materials. You’ll translate between English and Chinese, collaborate with designers, and optimize campaigns for reach.

You will manage a content calendar, stay ahead of trends, and apply SEO and email marketing techniques to boost engagement and conversions. This role requires weekend availability.

Qualifications

• Diploma/Bachelor's degree in Journalism, Marketing, Communications or a related field.
• Minimum of 2 years’ experience in content writing.
• Excellent written communication skills in English and ability to create high-quality content in Chinese.
• Experience in social media content creation is a plus.
• Ability to work collaboratively in a fast-paced environment.
• Excellent attention to detail and organizational skills.
• Able to work on Monday - Saturday (8:30am - 4:30pm).

Responsibilities

• Generate innovative, well-researched, and visually appealing content for digital channels including online stores, social platforms, and websites.
• Write & proofread social media posts (paid & organic) and marketing materials such as brochures, e-books, and profiles.
• Craft concise, engaging copy to convey brand messaging and drive audience interaction.
• Collaborate with designers and videographers to produce multimedia elements.
• Work with media buyers to create copy for digital ads (Facebook, Google, Display).
• Develop and maintain a content calendar aligned with campaigns and product launches.
• Stay updated on social trends and optimize content for reach and engagement.
• Integrate SEO best practices to improve discoverability on social platforms.
• Understand email marketing and craft content that improves open and click rates.

Skills

Copywriting

Social media content

English & Chinese

Content strategy

Team collaboration

Education

Diploma/Bachelor's in Journalism/Marketing/Communications

Job description

Senior Content Specialist (Content Writer)

Generate innovative, well-researched, and visually appealing content for various digital channels, including, but not limited to the company's online stores, Facebook, Instagram, XHS, and TikTok, aligning with our business and marketing objectives.

Write & proofread social media posts (paid & organic) and other marketing materials, including brochures, flyers, corporate profiles, e-books, and website content.

Craft concise, impactful and engaging copy that captures the essence of our brand, conveys key messages, and encourages audience interaction. This includes creating captions, hashtags, short-form content, and all relevant copywriting styles.

Demonstrate the ability to translate content between English and Chinese, ensuring the brand's message and tone remain consistent across the company's diverse regional audiences.

Collaborate with designers and videographers to create visual elements that complement your written content, including images, videos, infographics, and other multimedia assets.

Collaborate closely with media buyers to craft creative and captivating copy for digital media ads, including Facebook Ads, Google AdWords, and Display Ads.

Develop and maintain your content calendar to ensure a consistent posting schedule that aligns with marketing campaigns, product launches, and industry events.

Stay up-to-date with social media trends, algorithm changes, and emerging platforms. Analyze performance data and adjust content strategies accordingly to optimize reach and engagement.

Incorporate SEO best practices into your content to enhance discoverability and reach on social platforms.

Understand how email marketing works and develop content that results in high open, read, and click rates from our potential and existing customer base.

Proofread and edit ad copy and subtitles for video content.

Job Requirements

Diploma/Bachelor's degree in Journalism, Marketing, Communications or a related field

Minimum of 2 years’ experience in content writing

Excellent written communication skills in English and the ability to create high-quality content in Chinese are required.

Experience in social media content creation is a plus

Ability to work collaboratively in a fast-paced environment

Excellent attention to detail and organizational skills

Able to work on Monday - Saturday (8:30am - 4:30pm)

Personal Attributes:

Creative and innovative mindset.

Strong attention to detail.

Adaptability and openness to feedback.

Open to exploring new experiences & challenges

Passion for staying up-to-date with the ever-evolving social media landscape.

Note: Only shortlisted candidates will be contacted.