Senior Copywriter

Cheil Malaysia; Kuala Lumpur; On-site; MYR 78,000 - 123,000; Full time

Job summary

Cheil Malaysia is seeking an experienced copywriter to craft compelling copy across TVCs, social media, EDMs, and digital banners. You will maintain a cohesive brand voice and collaborate with creative, brand, and account teams to translate client briefs into effective messaging.

The role requires strong English writing skills, a minimum of six years in copywriting, and proven ability to develop persuasive copy for diverse formats.

Qualifications

• Excellent English writing skills with strong grammar and attention to detail.
• Minimum 6 years of copywriting experience; agency experience preferred.
• Bachelor's or higher in Advertising/Media/Linguistics or related field.
• Strong interpersonal and communication skills for collaboration with teams and clients.
• Proven ability to develop persuasive, engaging copy across ad formats.
• Experience in conceptualising and developing creative pitches and campaigns.

Responsibilities

• Develop compelling, conceptually strong copy across campaign touchpoints (TVCs, social, EDMs, banners).
• Maintain a consistent brand tone and voice across platforms.
• Collaborate with creative, brand and account teams to translate briefs into copy.
• Work with art directors to align copy with visual tone and style.
• Present creative concepts and campaign ideas to clients.
• Attend shoots to oversee copy execution and handle last-minute changes.

Skills

Copywriting

Editing

Storytelling

Presentation

Team collaboration

Attention to detail

Education

Bachelor's degree in Advertising/Media/Linguistics

Postgraduate Diploma/Professional Degree

Job description

• Develop compelling, conceptually strong copy across diverse touchpoints, including campaign taglines, TVC scripts, social media content, EDMs and digital banners.
• Maintain a consistent brand tone and voice across all platforms to ensure a cohesive campaign narrative.
• Stay updated on emerging social and cultural trends, translating real-time moments into engaging content that sparks conversations.
• Collaborate with creative, brand and account servicing teams to develop campaign concepts, define copy direction and translate client briefs into effective creative solutions.
• Work closely with Art Directors and designers to ensure copy aligns with the visual tone and style of each campaign.
• Transform everyday briefs into standout creative work by exploring fresh perspectives and unexpected ideas that drive engagement and impact.
• Collaborate with the Account Servicing team to understand clients’ needs and translate project briefs into engaging and effective ideas and messaging.
• Provide creative recommendations, develop persuasive copy that aligns with campaign objectives, and brand messaging.
• Extend and adapt existing copy across multiple platforms while maintaining consistency and relevance.
• Uphold high creative standards by reviewing, refining and editing copy based on feedback from clients and internal teams.
• Develop compelling pitch decks and confidently present creative concepts and campaign ideas to clients.
• Attend TVC shoots to oversee creative execution and manage last-minute copy modifications when necessary.
• Ensure all projects are delivered on time while maintaining creative quality and consistency.
• Assist with other ad hoc duties as assigned by the immediate supervisor.

Job Requirements:

• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Linguistics/Languages or equivalent.
• Excellent English writing skills, with strong grammar, spelling and attention to detail.
• Minimum 6 years of copywriting experience; prior creative or digital agency experience is strongly preferred.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and clients.
• Ability to evaluate creative concepts against strategic objectives and assess their effectiveness and impact.
• Proven ability to develop persuasive, engaging and purpose-driven copy across various advertising formats.
• Experience in conceptualizing and developing creative pitches and campaign ideas.
• Strong presentation and storytelling skills, with the ability to confidently present and sell creative concepts to clients.