Senior Copywriter

Cheil Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 75,000 - 120,000; Full time

Job summary

Cheil Malaysia Sdn Bhd is seeking an experienced Copywriter to craft compelling copy across TVC scripts, social media content and digital banners. You will maintain a consistent brand voice, work with creative and account teams, and ensure copy aligns with visual tone.

Ideal candidates have 6+ years of copywriting experience, with agency background preferred, and excellent English writing skills. You will translate client briefs into persuasive messaging and contribute to high-quality campaigns.

Qualifications

• Minimum 6 years of copywriting experience; prior creative or digital agency experience is strongly preferred.
• Excellent English writing skills, with strong grammar, spelling and attention to detail.
• Bachelor's degree in Advertising/Media or equivalent.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and clients.
• Ability to evaluate creative concepts against strategic objectives and assess their effectiveness and impact.

Responsibilities

• Develop compelling copy across TVC scripts, social media content, EDMs and banners.
• Maintain a consistent brand tone and voice across all platforms.
• Collaborate with creative, brand and account servicing teams to translate briefs into effective messaging.
• Work closely with Art Directors and designers to ensure copy aligns with visuals.
• Transform briefs into standout creative work by exploring fresh perspectives.
• Extend copy across multiple platforms while maintaining consistency and relevance.
• Review and edit copy based on client and internal feedback.
• Develop persuasive copy and engage clients with compelling messaging.
• Attend shoots to oversee copy execution and manage last-minute changes.
• Ensure on-time delivery while maintaining creative quality.

Skills

Copywriting

Creative writing

Editing

Presentation

Education

Bachelor's Degree in Advertising or related

Tools

PowerPoint

MS Word

Job description

Develop compelling, conceptually strong copy across diverse touchpoints, including campaign taglines, TVC scripts, social media content, EDMs and digital banners.

Maintain a consistent brand tone and voice across all platforms to ensure a cohesive campaign narrative.

Stay updated on emerging social and cultural trends, translating real-time moments into engaging content that sparks conversations.

Collaborate with creative, brand and account servicing teams to develop campaign concepts, define copy direction and translate client briefs into effective creative solutions.

Work closely with Art Directors and designers to ensure copy aligns with the visual tone and style of each campaign.

Transform everyday briefs into standout creative work by exploring fresh perspectives and unexpected ideas that drive engagement and impact.

Collaborate with the Account Servicing team to understand clients’ needs and translate project briefs into engaging and effective ideas and messaging.

Provide creative recommendations, develop persuasive copy that aligns with campaign objectives, and brand messaging.

Extend and adapt existing copy across multiple platforms while maintaining consistency and relevance.

Uphold high creative standards by reviewing, refining and editing copy based on feedback from clients and internal teams.

Develop compelling pitch decks and confidently present creative concepts and campaign ideas to clients.

Attend TVC shoots to oversee creative execution and manage last-minute copy modifications when necessary.

Ensure all projects are delivered on time while maintaining creative quality and consistency.

Assist with other ad hoc duties as assigned by the immediate supervisor.

Job Requirements

Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Linguistics/Languages or equivalent.

Excellent English writing skills, with strong grammar, spelling and attention to detail.

Minimum 6 years of copywriting experience; prior creative or digital agency experience is strongly preferred.

Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and clients.

Ability to evaluate creative concepts against strategic objectives and assess their effectiveness and impact.

Proven ability to develop persuasive, engaging and purpose-driven copy across various advertising formats.

Experience in conceptualizing and developing creative pitches and campaign ideas.

Strong presentation and storytelling skills, with the ability to confidently present and sell creative concepts to clients.

Cheil was established 40 years ago and defined the advertising landscape in Korea.

We believe the next 40 years will be very different . Advertising must now transcend beyond the boundaries of media, channel and discipline. We will be creative problem solvers for our clients, delivering unavoidably integrated solutions to overcome their business challenges.

We will be at the forefront of innovation and creativity to deliver our promise ‘Ideas that Move’. Our creative solutions will be practical and executed flawlessly to deliver meaningful results.

Cheil will continue to evolve to surpass our goals and our competitors. We will create opportunities for our clients, for our people and for society; for a better future for all of us.

Cheil was established 40 years ago and defined the advertising landscape in Korea.

We believe the next 40 years will be very different . Advertising must now transcend beyond the boundaries of media, channel and discipline. We will be creative problem solvers for our clients, delivering unavoidably integrated solutions to overcome their business challenges.

We will be at the forefront of innovation and creativity to deliver our promise ‘Ideas that Move’. Our creative solutions will be practical and executed flawlessly to deliver meaningful results.

Cheil will continue to evolve to surpass our goals and our competitors. We will create opportunities for our clients, for our people and for society; for a better future for all of us.