Senior Copywriter

M+C Saatchi KARSA; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

M+C Saatchi KARSA in Kuala Lumpur is seeking a senior copywriter to craft compelling content across marketing campaigns. You will lead copywriting projects, supervise junior writers, and produce high-quality material that resonates with target audiences.

You'll collaborate with cross-functional teams, tailor tone to client branding, develop memorable headlines, and mentor teammates while upholding originality and brand coherence.

Qualifications

• Minimum 5 years experience as a senior copywriter.
• Exceptional writing skills with strong grammar and syntax.
• Ability to lead copywriting projects and mentor juniors.
• Proven track record of developing concepts with cross-functional teams.
• Excellent communication and presentation skills.
• Proactive learner of industry trends.

Responsibilities

• Oversee copywriting assignments and mentorship of junior writers.
• Lead concept development with cross-functional teams.
• Produce high-quality copy for marketing materials.
• Adapt tone and style to client branding guidelines.
• Create headlines and slogans that engage readers.
• Collaborate with clients to understand copy needs and present concepts.
• Edit and proofread to ensure accuracy and brand coherence.
• Keep up with writing trends and advertising techniques.
• Mentor junior writers and share best practices.

Skills

Senior Copywriter

Creative leadership

Mentoring

Cross-functional collaboration

Strong writing skills

Editing & proofreading

Trend analysis

Time management

Job description

The senior copywriter is tasked with creating outstanding written content that appeals to, convinces, and connects with target audiences. In addition to overseeing copywriting projects and supervising junior copywriters, this role involves regularly producing high-quality written content for a range of marketing and advertising campaigns.

Key Responsibilities:

• Creative Leadership: Oversee and direct copywriting assignments while showcasing a high degree of originality and writing proficiency. Junior copywriters should receive mentorship and creative direction.
• Concept Development: Work with cross-functional teams to generate compelling ideas that meet the client's needs and align with the project's objectives.
• Content Creation: Produce excellent, captivating, and convincing copy for a variety of marketing materials, such as taglines, scripts, blog posts, social media content, and website copy.
• Tone and Style: To ensure consistency across all communication channels, modify your writing style and tone to conform to your client's branding and messaging guidelines.
• Headlines and Slogans: Create memorable headlines and slogans that draw readers in, convey important ideas, and make an impression.
• Team Collaboration: Closely collaborate with other team members to comprehend the needs of their clients, make original suggestions, and convey written concepts while persuasively highlighting the benefits of the suggested copy.
• Client Collaboration: Collaborate closely with clients to comprehend their copy needs, make imaginative suggestions, and deliver written concepts while persuasively articulating the value of the recommended copy.
• Editing and Proofreading: Make sure your writing is flawless in terms of grammar, spelling, and overall quality by going over and editing both your own and your colleagues' work.
• Quality Control: Make certain that every piece of writing meets the strictest requirements for originality, messaging, and brand coherence.
• Trend Analysis: To stay ahead of the competition, keep abreast of new writing trends, fashions, and creative advertising techniques. Then, integrate them into your projects.
• Mentoring: Assist junior writers by sharing industry best practices, offering helpful critiques, and offering direction for their work.

Skills:

• Proven experience as a Senior Copywriter for more than 5 years, with a portfolio displaying a variety of writing projects across different industries and media.
• Exceptional writing skills, with a strong grasp of grammar, syntax, and effective communication.
• Creative thinking and the ability to generate innovative concepts and messages.
• Effective communication and presentation skills, especially when discussing copywriting concepts with clients and team members.
• Previous experience in leading copywriting projects and mentoring junior copywriters.
• Strong attention to detail, with a keen eye for impactful and compelling messaging.
• Effective time management and project management skills to meet deadlines consistently.
• Strong interpersonal skills for client interaction and collaboration with cross-functional teams.
• A continuous learner with a keen interest in industry trends and emerging