Senior Copywriter

Maker Lab; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab in Kuala Lumpur is seeking an experienced Copywriter to join our team, working on campaigns and social content for a prestigious global luxury hospitality client. You will step into a high‑impact role, collaborating with the client’s regional brand and marketing team in a fast‑paced environment.

The ideal candidate has 7+ years of copywriting experience, especially in social media and digital content strategy within an agency, consultancy, or luxury brands.

Qualifications

• 7+ years of copywriting experience, with social media and digital content strategy
• Experience in agency, consultancy, or luxury brands
• Fluent English communication and presentation skills

Responsibilities

• Omnichannel copywriting across social content, EDMs, campaigns
• Collaborate on website resets for luxury compliance
• Maintain luxury tone and lanes for each brand
• Work with client\'s senior leadership and external project managers
• Advocate for trends in copywriting and digital content strategy

Skills

Copywriting

Social media

Content strategy

Brand tone

Project management

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We are looking for an experienced, adaptable Copywriter to join our team working on campaigns and social content for a prestigious global luxury hospitality client. You will step into a high-impact role, working directly alongside the client's core regional brand and marketing team in a flat, fast-paced environment where you are expected to own your lane while collaborating across the luxury team.

Role:

• Omnichannel Copywriting: Curate and write compelling written outputs, including always-on social content, monthly dedicated brand EDMs, ad-hoc campaign copy, and specialised content series.
• Website Optimisation & Compliance: Collaborate closely with a Project Specialist and the digital services team to execute a comprehensive hotel website reset. Review, adapt, and rewrite copy within global templates to ensure luxury compliance across individual hotel properties.
• Tone of Voice Mastery: Maintain, express, and protect the distinct luxury tone and "swim lanes" unique to each brand in the portfolio.
• Collaborative Execution: Work directly with the client's Senior Director, Brand Directors, and external project managers from brief to final execution, flagging challenges early and keeping deliverables moving efficiently.
• Creative Excellence: Act as a vocal advocate for the newest trends in copywriting and digital content strategy.

You:

• BA/BS degree or equivalent experience
• 7+ years of copywriting experience, with prior experience and proven track record in social media and digital content strategy within an agency, consultancy or luxury companies.
• Passionate about all things content marketing, content creation, social and creative.
• Ability to work autonomously with a self-starter attitude in a start-up-like environment.
• Strong project management skills, ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
• Exceptional verbal and written English communication and presentation skills.

Contract type: 6 month fixed term contract