Copywriter

FinTop Consulting; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

FinTop Consulting is seeking a talented copywriter to join its global fintech and trading group's creative team in Kuala Lumpur. You will craft copy for ads, landing pages, emails, social, and in-app content across multiple brands, ensuring conversion-focused messaging and a consistent voice.

Ideal candidates have 2+ years in fintech copywriting, a strong English portfolio, and the ability to adapt tone for different markets while meeting tight deadlines and regulatory requirements.

Qualifications

• 2+ years of professional copywriting experience in fintech or trading.
• Native or near-native English written and spoken.
• Strong portfolio showing range of writing styles.
• Experience writing performance copy and brand/editorial content.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Create copy for ads, landing pages, email/CRM, social, web and in-app content.
• Turn briefs into clear, engaging and conversion-focused copy.
• Work closely with Brand, Marketing and Design teams.
• Develop and maintain distinct brand tone of voice.
• Adapt content for different markets, audiences and compliance requirements.
• Manage multiple briefs and deadlines in a fast-paced, multi-brand environment.

Skills

Copywriting

Portfolio

English

Brand voice

Collaboration

Job description

We're hiring Copywriters to join the Creative team of a global fintech and trading group with multiple international brands and markets. This is a great opportunity for a strong writer who can take complex financial or technical concepts and turn them into clear, engaging and conversion-focused copy. You'll work across multiple brands and channels, creating everything from performance advertising and landing pages to email, social, web and in-app content.

Key Responsibilities

• Create copy for ads, landing pages, email/CRM, social, web and in-app content
• Turn briefs into clear, engaging and conversion-focused copy
• Work closely with Brand, Marketing and Design teams
• Develop and maintain distinct brand tone of voice
• Adapt content for different markets, audiences and compliance requirements
• Manage multiple briefs and deadlines in a fast-paced, multi-brand environment

Requirements

• 2+ years of professional copywriting experience, agency or in-house (Trading / FX / CFD / fintech)
• Native or near-native English, written and spoken
• Strong portfolio demonstrating a range of writing styles
• Experience writing both performance/conversion copy and brand/editorial content
• Comfortable working across multiple projects, brands and deadlines
• Strong attention to detail and understanding of writing within a regulated environment
• Collaborative approach and ability to work effectively with designers, marketers and stakeholders
• Portfolio or examples of previous work are required

Advantageous Experience

• Performance marketing / paid advertising
• Landing page and conversion copy
• Multi-market or international brand experience
• Experience working with compliance/localisation teams

What We're Looking For: Someone who is passionate about the idea behind the copy, not simply finding the right words. You should be able to switch between a sharp performance ad and a more considered brand piece while maintaining a consistent, recognisable voice.