Senior Business Development Manager (Broadcasting)
Kuala Lumpur, Malaysia | Posted on 10/29/2026
Our client is an established technology solutions provider and systems integrator in Malaysia. Working closely with global technology partners and internal engineering teams, the company delivers high-impact broadcast, video, and OTT solutions to telecommunications operators, media organizations, and enterprise clients .
Role Summary
We are seeking a commercially driven Senior Business Development Manager to lead the strategic expansion and commercial growth of the company's Broadcast & Media Solutions business across Malaysia . This is a hands-on growth role where you will identify new opportunities, build strategic customer relationships, and lead complex solution sales from initial prospect engagement through commercial negotiation and contract closure
Key Responsibilities
- 1. Drive Business Growth
Develop and execute strategies to grow the Broadcast & Media business portfolio .
Identify and cultivate new opportunities across broadcasters, telcos, content owners, production houses, government agencies, and media organizations .
Own the complete sales pipeline and full sales cycle, from opportunity development to closing .
Consistently deliver agreed revenue and gross profit targets . - 2. Build Strategic Customer Relationships
Develop strong relationships with decision-makers, technical teams, and senior management .
Gain a deep understanding of customer needs, technology roadmaps, operational challenges, and budget cycles .
Grow existing accounts through new project acquisitions, upgrades, renewals, and cross-selling initiatives .
Collaborate with engineering, project teams, and technology partners to develop tailored solutions .
Lead customer presentations, product demonstrations, technical discussions, site visits, and Proof of Concepts (POCs) .
Drive quotations, proposals, and formal tenders, handling commercial pricing, negotiation, and contract closure .
Ensure a smooth and comprehensive handover from sales to the project delivery team . - 4. Develop Partners & Market Presence
Build strong, lasting relationships with technology principals, vendors, and industry partners .
Represent the organization at industry events to strengthen market presence and brand visibility .
Provide management with regular updates regarding the sales pipeline, customers, competitors, and emerging market opportunities .
Candidate Qualifications & Requirements
- Education: Bachelor's Degree in Business, Engineering, IT, Media Technology, or a related field .
- Experience: Minimum 10 years of management-level experience in business development, solution sales, or key account management .
- Industry Domain: Strong background in broadcast, media technology, video, OTT, telecommunications, ICT, or systems integration is highly preferred .
- Commercial Expertise: Proven track record in new business development, complex B2B sales, and achieving commercial targets .
- Tender Acumen: Comprehensive hands-on experience handling formal tenders, drafting commercial proposals, pricing, and contract negotiations .
- Competencies: Excellent communication, presentation, negotiation, and relationship‑building skills . Commercially driven, proactive, and accountable, with the ability to work collaboratively across technical, commercial, and management teams .
- Mobility: Willing to travel within Malaysia and the region when required . Must possess own transport .