Senior Associate, Product Strategy & Management

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astro Malaysia Holdings Berhad seeks a Senior Associate in Product Strategy to own workstreams end-to-end—from strategy and research through execution and launch. You will drive initiatives across Astro's consumer platforms such as Astro PayTV, Streaming Apps and more, collaborating with Technology, CX, Content, Marketing and Operations.

The role requires 3–6 years in product management or related fields, a relevant degree, and strong analytical and communication skills.

Qualifications

• 3–6 years of experience in Product Management or related field.
• Bachelor's degree in Business, Engineering, Technology, Marketing, or Data Analytics.
• Experience with data-informed decision making (metrics, research, testing).
• Comfortable owning a workstream independently while aligning to team strategy.
• Familiarity with Agile, UAT processes, and product launch/GTM activities.

Responsibilities

• Support development and execution of product strategies across Astro's consumer portfolio.
• Gather insights to identify opportunities for product improvement and growth.
• Translate requirements into clear product specifications for delivery.
• Monitor product performance and recommend improvements to drive engagement.
• Conduct competitive research to support strategy and roadmaps.
• Prepare business cases, reports and stakeholder presentations.
• Support go-to-market planning and launch readiness, aligning stakeholders.
• Coordinate UAT and beta testing to validate requirements and user experiences.
• Support product launches, feature rollouts, and ongoing optimizations.
• Collaborate with Technology, CX, Content, Marketing and Operations to deliver initiatives.

Skills

Product Strategy

Stakeholder Management

Data-Driven Decision Making

Cross-Functional Collaboration

Agile Methodologies

Go-To-Market

UAT Testing

Education

Bachelor's degree in Business/Engineering/Technology

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES: Job Description

The Product Strategy & Management team drives product direction and development across Astro's consumer platforms and services. Spanning core products such as Astro U-Boxes, Streaming Apps and others. The team oversees products from the Astro PayTV, Astro Fibre and Enterprise businesses. We're looking for a Senior Associate to own product workstreams end to end — from strategy and research through execution and launch.

Key Responsibilities

• Support the development and execution of product strategies across Astro's consumer product portfolio, from problem framing through launch
• Gather customer, market, and business insights to identify opportunities for product enhancement and growth
• Translate business requirements into clear product specifications and support the end-to-end delivery process
• Monitor product performance, analyse key metrics, and recommend improvements to drive customer engagement and business outcomes
• Conduct competitive benchmarking and industry research to support strategic decision-making and roadmap planning
• Prepare business cases, performance reports, and management presentations for key stakeholders
• Support go-to-market (GTM) planning and execution, including launch readiness, stakeholder alignment, customer communications, and performance tracking
• Coordinate and support UAT and Beta testings, ensuring business requirements are met and customer experiences are validated prior to release
• Support product launches, feature rollouts, and continuous optimisation initiatives
• Work with cross-functional teams including but not exclusive to: Technology, CX, Content, Marketing, and Operations to deliver product initiatives

What We’re Looking For

• 3-6 years of experience in Product Management, Product Strategy, or a related function — media, telco, or tech preferred
• Bachelor's degree in Business, Engineering, Technology, Marketing, Data Analytics or a related field
• Passionate about consumer technology and products
• Strong analytical, problem-solving, and stakeholder management skills
• Sharp written and visual communication
• Experience with, or strong aptitude for, data-informed decision making (metrics, research, testing)
• Experience coordinating cross-functional projects and delivering customer-facing products
• High attention to detail
• Comfortable owning a workstream independently while staying aligned to broader team strategy
• Familiarity with Agile ways of working, UAT processes, and product launch/GTM activities
• Experience in digital products, media, telco, streaming, or subscription-based businesses is an advantage

REQUIREMENTS

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.

To learn more about Astro, kindly login to www.astro.com.my