Senior Area Sales Executive

Beiersdorf; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beiersdorf is seeking a senior Sales Leader to drive growth in the Malaysia region. Based in Sabah with monthly travel across Kota Kinabalu, Keningau and Labuan, you will develop regional strategies, lead a high-performing sales team, and strengthen channel partnerships with distributors and customers.

You will coordinate cross-functional launches and promotional activities, manage forecasts, and ensure profitability while upholding Beiersdorf's values and commitment to customers and the market.

Qualifications

• Bachelor's degree or higher in Business or related field.
• At least 5 years of FMCG experience, preferably in beauty or personal care.
• Strong analytical, commercial, negotiation, and presentation skills.
• Results-driven and customer-oriented.
• Proficient in MS Office.
• Good command of spoken and written English.

Responsibilities

• Develop regional sales strategies aligned with company objectives.
• Lead, coach, mentor, and develop sales personnel and conduct reviews.
• Build and manage relationships with key customers, distributors, and partners.
• Forecast sales, budgets, and territory plans; monitor performance and adjust actions as needed.
• Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams on launches and promotional activities.

Skills

Analytical ability

Commercial acumen

Negotiation

Presentation skills

English proficiency

Education

Bachelor's degree or higher in Business or related field

Tools

MS Office

Job description

I. Role Purpose

Drive sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.

Your Tasks

Drive sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.

II. Key Accountabilities

• Sales Strategy & Business Development
• Develop and execute regional sales strategies aligned with company objectives.
• Identify business opportunities, market trends, and growth potential.
• Drive revenue growth and market share expansion through effective sales planning and execution.
• Monitor competitor activities and recommend actions to maintain competitiveness.
• Sales Performance Management
• Achieve sales, volume, and profitability targets.
• Develop annual sales forecasts, budgets, and territory plans.
• Monitor trade spend and business investments.
• Track sales performance and implement corrective actions as needed.Manage the sales pipeline and ensure accurate forecasting.
• Team Leadership & Development
• Lead, coach, mentor, and develop sales personnel.
• Conduct performance reviews, coaching sessions, and training programs.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Support succession planning and talent development initiatives.
• Customer & Channel Management
• Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
• Negotiate commercial agreements to achieve mutually beneficial outcomes.
• Resolve major customer issues and maintain high customer satisfaction.
• Strengthen channel partnerships to improve market penetration and sales performance.
• Market Intelligence & Reporting
• Analyze market trends, customer needs, and competitor activities.
• Prepare sales reports, forecasts, and business performance updates for management.
• Provide strategic recommendations based on sales data and market insights.
• Ensure accurate and timely reporting of sales activities.
• Cross-Functional Collaboration
• Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams to achieve business objectives.
• Coordinate product launches, promotional activities, and customer engagement programs.
• Support the implementation of company policies, processes, and compliance requirements.

Your Profile

• Bachelor's degree or higher in Business or a related field.
• At least 5 years of FMCG experience, preferably in beauty or personal care.
• Strong analytical, commercial, negotiation, and presentation skills.
• Results-driven and customer-oriented.
• Proficient in MS Office.
• Good command of spoken and written English.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

Territory Coverage: Based in Sabah, covering Kota Kinabalu, Keningau, and Labuan, with monthly travel across the assigned territory.