Senior Area Sales Executive

Beiersdorf Group; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Beiersdorf is seeking an experienced Sales leader to drive growth across Sabah, including Kota Kinabalu, Keningau and Labuan. You will formulate regional sales strategies, build key customer relationships, and coach a high-performing team to exceed targets.

The role requires 5+ years in FMCG, strong negotiation and presentation skills, and proficiency in MS Office with excellent English communication. Based in Sabah, frequent travel is expected.

Qualifications

• Bachelor's degree or higher in Business or related field.
• At least 5 years of FMCG experience, preferably in beauty or personal care.
• Strong analytical, commercial, negotiation, and presentation skills.
• Results-driven and customer-oriented.
• Proficient in MS Office.
• Good command of spoken and written English.

Responsibilities

• Develop and execute regional sales strategies aligned with company objectives.
• Identify business opportunities, market trends, and growth potential.
• Drive revenue growth and market share expansion through effective sales planning and execution.
• Monitor competitor activities and recommend actions to maintain competitiveness.
• Achieve sales, volume, and profitability targets.
• Develop annual sales forecasts, budgets, and territory plans.
• Monitor trade spend and business investments.
• Track sales performance and implement corrective actions as needed.
• Manage the sales pipeline and ensure accurate forecasting.
• Lead, coach, mentor, and develop sales personnel.
• Conduct performance reviews, coaching sessions, and training programs.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Support succession planning and talent development initiatives.
• Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
• Negotiate commercial agreements to achieve mutually beneficial outcomes.
• Resolve major customer issues and maintain high customer satisfaction.
• Strengthen channel partnerships to improve market penetration and sales performance.
• Analyze market trends, customer needs, and competitor activities.
• Prepare sales reports, forecasts, and business performance updates for management.
• Provide strategic recommendations based on sales data and market insights.
• Ensure accurate and timely reporting of sales activities.
• Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams to achieve business objectives.
• Coordinate product launches, promotional activities, and customer engagement programs.
• Support the implementation of company policies, processes, and compliance requirements.

Skills

FMCG experience

Analytical skills

Negotiation

Presentation

English proficiency

Education

Bachelor's degree or higher in Business or related field

Tools

MS Office

Job description

Your Tasks

I. Role Purpose

Drive sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.

II. Key Accountabilities

1. Sales Strategy & Business Development

• Develop and execute regional sales strategies aligned with company objectives.
• Identify business opportunities, market trends, and growth potential.
• Drive revenue growth and market share expansion through effective sales planning and execution.
• Monitor competitor activities and recommend actions to maintain competitiveness.

2. Sales Performance Management

• Achieve sales, volume, and profitability targets.
• Develop annual sales forecasts, budgets, and territory plans.
• Monitor trade spend and business investments.
• Track sales performance and implement corrective actions as needed.
• Manage the sales pipeline and ensure accurate forecasting.

3. Team Leadership & Development

• Lead, coach, mentor, and develop sales personnel.
• Conduct performance reviews, coaching sessions, and training programs.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Support succession planning and talent development initiatives.

4. Customer & Channel Management

• Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
• Negotiate commercial agreements to achieve mutually beneficial outcomes.
• Resolve major customer issues and maintain high customer satisfaction.
• Strengthen channel partnerships to improve market penetration and sales performance.

5. Market Intelligence & Reporting

• Analyze market trends, customer needs, and competitor activities.
• Prepare sales reports, forecasts, and business performance updates for management.
• Provide strategic recommendations based on sales data and market insights.
• Ensure accurate and timely reporting of sales activities.

6. Cross-Functional Collaboration

• Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams to achieve business objectives.
• Coordinate product launches, promotional activities, and customer engagement programs.
• Support the implementation of company policies, processes, and compliance requirements.

Your Profile

• Bachelor's degree or higher in Business or a related field.
• At least 5 years of FMCG experience, preferably in beauty or personal care.
• Strong analytical, commercial, negotiation, and presentation skills.
• Results-driven and customer-oriented.
• Proficient in MS Office.
• Good command of spoken and written English.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Territory Coverage: Based in Sabah, covering Kota Kinabalu, Keningau, and Labuan, with monthly travel across the assigned territory.