Senior E-Commerce Executive

Beiersdorf Group; Petaling Jaya; On-site; MYR 55,000 - 90,000; Full time

Job summary

Beiersdorf in Malaysia is seeking an E-commerce Account Manager to lead online growth across Malaysia and Singapore. You will develop account strategies, manage key customers, and coordinate online content and campaigns to drive profitable sales.

The role requires a Diploma or Bachelor’s in Business/Marketing with 1+ year in Sales or Marketing, preferably in e-commerce or FMCG. Collaboration with cross‑functional teams and strong analytical skills are essential.

Qualifications

• Diploma or Bachelor's degree in Business, Marketing, or a related field.
• At least 1 year of experience in Sales or Marketing, preferably in e-commerce and/or FMCG.
• Strong analytical, commercial, negotiation, presentation, and stakeholder management skills.

Responsibilities

• Develop and implement account strategies aligned with sales, marketing, pricing, promotional, and customer retention objectives.
• Analyze sales performance, identify business gaps and growth opportunities, and recommend actions to achieve sales targets.
• Monitor market trends, competitor activities, and e-commerce developments to strengthen account performance.
• Build and maintain strategic relationships with key e-commerce customers.
• Negotiate commercial agreements and trading terms with existing and potential customers.
• Understand customer needs, platform operations, SOPs, timelines, and promotional mechanics to maximize business opportunities.
• Provide ongoing support to key accounts and ensure high-quality customer service.
• Manage product content, including packshots, descriptions, and infographics, to enhance online visibility and shopper engagement.
• Oversee shop-in-shop storefront updates, banners, and execution quality across platforms.
• Plan and execute online campaigns and account-led initiatives to achieve sales targets.
• Ensure timely listing of new products (NPL) and effective implementation of online activities.
• Manage trade budgets, A&P investments, and trading terms within approved allocations.
• Evaluate monthly sales increments and trade investments to maximize ROI.
• Monitor trade returns against company objectives and maintain healthy market practices, including FIFO compliance.
• Manage accounts receivable to support collection targets and maintain healthy payment aging.
• Work closely with Sales, Shopper Marketing, Digital, and Brand teams to align account strategies and maximize brand communication and online execution.
• Coordinate with internal and external stakeholders to ensure effective implementation of business plans and company policies.
• Apply e-commerce and FMCG knowledge to identify opportunities and continuously improve business performance.

Skills

Analytical skills

Commercial awareness

Negotiation

Presentation skills

Stakeholder management

Digital know-how

E-commerce platforms

MS Office

Google Workspace

English proficiency

Education

Diploma or Bachelor’s degree in Business/Marketing

Job description

Your Tasks

I. Role Purpose

Manage key e-commerce accounts across Malaysia and Singapore, developing and executing strategies to drive profitable growth, strengthen customer relationships, and maximize online sales performance. Collaborate with Sales, Shopper Marketing, Digital, and Brand teams to align account strategies with business objectives and optimize brand communication and execution across online platforms.

II. Key Responsibilities

1. Business Strategy & Growth

• Develop and implement account strategies aligned with sales, marketing, pricing, promotional, and customer retention objectives.

• Analyze sales performance, identify business gaps and growth opportunities, and recommend actions to achieve sales targets.

• Monitor market trends, competitor activities, and e-commerce developments to strengthen account performance.

2. Customer & Account Management

• Build and maintain strategic relationships with key e-commerce customers.

• Negotiate commercial agreements and trading terms with existing and potential customers.

• Understand customer needs, platform operations, SOPs, timelines, and promotional mechanics to maximize business opportunities.

• Provide ongoing support to key accounts and ensure high-quality customer service.

3. Online Execution & Campaign Management

• Manage product content, including packshots, descriptions, and infographics, to enhance online visibility and shopper engagement.

• Oversee shop-in-shop storefront updates, banners, and execution quality across platforms.

• Plan and execute online campaigns and account-led initiatives to achieve sales targets.

• Ensure timely listing of new products (NPL) and effective implementation of online activities.

4. Commercial & Financial Management

• Manage trade budgets, A&P investments, and trading terms within approved allocations.

• Evaluate monthly sales increments and trade investments to maximize ROI.

• Monitor trade returns against company objectives and maintain healthy market practices, including FIFO compliance.

• Manage accounts receivable to support collection targets and maintain healthy payment aging.

5. Cross-functional Collaboration & Business Excellence

• Work closely with Sales, Shopper Marketing, Digital, and Brand teams to align account strategies and maximize brand communication and online execution.

• Coordinate with internal and external stakeholders to ensure effective implementation of business plans and company policies.

• Apply e-commerce and FMCG knowledge to identify opportunities and continuously improve business performance.

Your Profile

• Diploma or Bachelor's degree in Business, Marketing, or a related field.

• At least 1 year of experience in Sales or Marketing, preferably in e-commerce and/or FMCG.

• Strong analytical, commercial, negotiation, presentation, and stakeholder management skills.

• Customer-oriented, proactive, and results-driven, with strong business acumen.

• Good digital knowledge; familiarity with e-commerce platforms is an advantage.

• Proficient in MS Office and Google Workspace.

• Good command of spoken and written English.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Working Location: Petaling Jaya, Malaysia